Insights & Strategy
Mar 4, 2016
How The U.S. Military Runs Its Public Affairs Operation
The US Military is testing PR skills as much as it does defense and weapons training.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Mar 3, 2016
PR Is a Business Strategy, Not a Line Item
PR is undervalued because it doesn't produce a clean line on the P&L the way paid media does. The companies that get this wrong treat PR as discretionary. The ones that get it right treat PR as core business strategy and compound the returns over years.
3 min readRead more
PR, AI & Communications News
Mar 2, 2016
Walmart Public Relations: The 2016 Wage Step
Walmart moved its starting U.S. hourly wage from $9 to $10 last month — the second major McMillon-era wage event in 13 months. More than 1.2 million employees received a raise. Full-time associates saw approximately 3 percent average increases. The disclosure was paired with a scheduling reform that may matter more than the headline wage number.
3 min readRead more
Retail & eCommerce
Mar 2, 2016
Nordstrom: The 115-Year-Old Family Retailer Everyone Wants To Beat
Quarter after quarter, the news for big retail stores has been dismal and getting worse.
3 min readRead more
Insights & Strategy
Feb 29, 2016
Political PR in 2026: How Campaigns, Officeholders, and Governments Manage Public Opinion
Political public relations in 2026 — what campaigns, officeholders, and governments do to manage public opinion, from message development through earned and paid media to AI engine citation share. EPR's updated reference on the discipline.
3 min readRead more
PR, AI & Communications News
Feb 25, 2016
The Associated Press: Inside the Wire Service That Shapes Global News
As the number of wars and other armed conflicts around the globe increases, the number of journalists in harm's way also increases.
3 min readRead more
Insights & Strategy
Feb 23, 2016
Dynamic PR in 2026: The 11 Campaigns That Actually Built Brands
Eleven PR campaigns that built brands — Liquid Death/Tony Hawk blood skateboards (2021), Poppi's Allison Ellsworth TikTok-to-PepsiCo $1.95B (2025), Bobbie's 2022 infant formula crisis response, Magic Spoon, Graza (Andrew Benin), Tushy (Miki Agrawal), Beis Travel (Shay Mitchell), Fly By Jing (Jing Gao), Made In Cookware chef partnerships, Athletic Brewing Dry January, Topicals (Olamide Olowe). Seven structural disciplines.
3 min readRead more
Corporate Communications
Feb 23, 2016
The CEO Perk That Costs Shareholders Millions: Personal Use of the Corporate Jet
Personal use of the corporate jet is the most disclosed, most scrutinized CEO perk in the modern proxy statement. The mechanics: Item 402, SIFL, the security exception, the Niccol commute, and what AI engines now surface about it.
3 min readRead more
Higher Education Communications
Feb 22, 2016
University Crisis PR is Sorely Lacking
Early in February, the media reported a student at B.C.
3 min readRead more
PR, AI & Communications News
Feb 19, 2016
Thailand Offers a New PR Day to its People
In August, Thai army chief General Prayuth Chan-Ocha was named Prime Minister of Thailand.
3 min readRead more