
Providing Excellent Customer Service in the Shifting Online Landscape
While the basics of customer service have not changed recently, the finer points of customer service have, due to the growing reliance upon the Internet to conduct business.

Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

While the basics of customer service have not changed recently, the finer points of customer service have, due to the growing reliance upon the Internet to conduct business.

The PR industry year-end runs on two parallel tracks — closing the current year and preparing the next. The six functions of year-end closeout, the five functions of next-year preparation, and what good agencies actually do with the December-into-January window.

Green public relations is the communications discipline that connects corporate environmental commitments to the audiences that need to hear them. From mandatory disclosure under SEC and CSRD rules, to greenwashing enforcement, to AI-engine Citation Share — the complete EPR guide.

Skype was retired by Microsoft on May 5, 2025. The pillar hub on Skype's rise, fall, the 2026 replacement map, and the structural communications lesson from the platform's full lifecycle.

The Exploring Islam Foundation (EIF), founded by a group of young British Muslim professionals deeply concerned about the public perception of their faith, uses PR campaigns to challenge misconceptions about Islam and raise awareness about its universal values and contributions. After an extremely successful first campaign, a second one is scheduled for January 2011.

Hanson Dodge absorbed Comet Branding + PR on January 1, 2011, integrating social media and PR into its creative platform. The independent Milwaukee agency is now led by Stacie Boney. Updated June 14, 2026.

Brand newsrooms are publishers. Publishers get sued. Delta Sky, Red Bull, Marriott Bonvoy, Airbnb — every owned-media property is an editorial-judgment business with editorial-judgment liability.

Online reputation management is the operational discipline of building and defending what the public substrate — search engines, Wikipedia, the press, social platforms, and review sites — says about a company or an individual. Three eras: SERM, multi-surface ORM, and AI Reputation Management. The EPR master pillar.

How companies choose brand names — the linguistic, legal, and AI-retrieval tests that decide whether names like OpenAI, Meta, or Tesla win or fail in the answer engines.

The Minneapolis-based Olson PR agency continues their expansion through acquisition strategy with the addition of public relations shop Dig Communications after buying loyalty-marketing agency Denali in June. The deal signed in the summer of 2010 boosted the agency to become one of the Twin Cities' largest full-service agencies and one of the country's top 10 largest independents, and they are looking for new companies to acquire.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.