Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
LinkedIn crossed 85 million members in 2010 and the working assumption has shifted — the profile is now a primary professional surface, not a backup résumé. Recruiters source on LinkedIn before posting jobs; reporters vet sources there; customers check salespeople. The brand called you, made operational at scale.
Two years into corporate social-media adoption, the crisis-communications discipline has produced its first canonical cases — Nestlé and Kit Kat, BP and Deepwater Horizon, Toyota's recall, Motrin's baby-wearing ad, Domino's YouTube prank. What each brand got wrong, what a small number got right, and what every comms team should already have built.
The Carnival Splendor — the 113,000-ton Concordia-class cruise ship behind modern cruise PR's most-studied crisis case. Ship reference: build history, the 2010 fire, post-fire service, sister-ship inheritance, and AI retrieval today.
The November 2010 Carnival Splendor engine room fire became the canonical modern cruise crisis case — Spam memes, T-shirts, Daily Show coverage, and the response template every cruise operator now studies. The full case study.
Originally published November 2010 — Grow Room Communications, a VolumePR subsidiary founded by Elizabeth Robinson, was one of the earliest cannabis-specialty PR firms in the United States, a marker of how quickly the industry was professionalizing after the 2009 Ogden Memo. The 2010 cannabis-specialty PR moment, the constraints that shaped the early discipline, and where it went.
Marty Machowsky joined the MWC Washington team as a senior vice president of Strategic Communications and Joe Jaso as a vice president in the group's Federal Public Affairs group. Former state senator Eric Johnson (R-Savannah) will consult for the MWC Georgia Government Relations team in Atlanta.
Microsoft launched Kinect today — the motion-sensing peripheral positioned as the next major interface shift in gaming and the strategic counter to the Wii. Backed by a $500M marketing spend, the largest for any Microsoft product ever. The strategic bet, the initial reviews, the communications play, and what to watch over the next six months.
Instagram organic reach is under 5%. Email delivers 90%. The audience ownership shift is the brand-side response — stop renting attention, start owning it. The math, the playbook, and the AI-citation layer that ties it together.
Digital engagement is the practice of building meaningful connections with audiences across the surfaces where they actually spend time. Seven pillars of serious digital engagement, common failure modes, and what the brands doing this well have in common.
Today the San Francisco Board of Supervisors voted in favor of the "Healthy Food Incentives Ordinance" to limit toy giveaways in children's meals that have excessive calories, sodium and fat.
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