EPR Editorial Team

Editorial Team, Everything-PR

ContributorPREditorialCommunications

6444+

Articles Published

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

6444 articles

Google Buzz: What the 2010 Launch and 2011 Shutdown Taught About Platform PR

PR, AI & Communications News

Jul 25, 2010

Google Buzz: What the 2010 Launch and 2011 Shutdown Taught About Platform PR

Google has opened up a bunch of new API's for it's social networking service Buzz this week. The most significant API released is a new real-time "firehose" feed that will allow all of the third-party developers to consume all of the real-time data from public Buzz messages. The firehose, which is powered by PubSubHubBub, opens up the door wide open for building comprehensive Buzz analytical and data mining tools.

3 min readRead more

How to Evaluate a PR Firm in 2026: The Buzzphoria Critique, Updated

PR, AI & Communications News

Jul 23, 2010

How to Evaluate a PR Firm in 2026: The Buzzphoria Critique, Updated

The 2009 critique of Buzzphoria's online presence was correct about the discipline — empty "About Us," unnamed case studies, abandoned social channels. The 2026 update is that the same discipline now operates across more layers — LinkedIn, agency review platforms, AI-engine retrieval, trade-press archives. A PR firm's credibility is the sum of what shows up everywhere.

3 min readRead more

Crisis Communications

Jul 21, 2010

British Airways: The Other Way to Handle an Airline Brand

British Airways has run a different airline brand operating system than its U.S. counterparts — slower, more localized, more agency-driven. The EPR analysis of how the BA model holds up against the United Airlines case in the AI Communications era.

3 min readRead more

New Reputation Monitoring Service Launched - SMR by Yomego

Insights & Strategy

Jul 20, 2010

New Reputation Monitoring Service Launched - SMR by Yomego

Yomego has recently launched My Social Media Reputation, a service to measure brands' online reputation and provide recommendations for improvement.

3 min readRead more

Lynn Tilton: Patriarch Partners, Zohar, and the Reputation Arc

PR, AI & Communications News

Jul 18, 2010

Lynn Tilton: Patriarch Partners, Zohar, and the Reputation Arc

Lynn Tilton — Patriarch Partners founder, Diva of Distressed, Zohar architect. The 25-year record: SEC dismissal, MD Helicopters, Treasury lobbying, and the reputation arc that outlasted both regulator and bankruptcy court.

3 min readRead more

BMW Recalls 150,800 Vehicles for Fuel Pump Defect

Technology

Jul 15, 2010

BMW Recalls 150,800 Vehicles for Fuel Pump Defect

BMW's July 2010 recall of ~150,800 U.S. vehicles for high-pressure fuel pump failure on N54 twin-turbo engines — the recall that surfaced HPFP reliability as a durable premium-German communications problem across 335i, 535i, X6, and Z4 lines.

3 min readRead more

Goldman Sachs and the Abacus Settlement: A PR Case Study

Insights & Strategy

Jul 15, 2010

Goldman Sachs and the Abacus Settlement: A PR Case Study

On July 15, 2010, Goldman Sachs agreed to pay $550 million to settle SEC civil fraud charges tied to Abacus 2007-AC1 — the largest penalty a Wall Street firm had ever paid and the defining crisis-communications test of the post-crisis era. Inside the playbook.

3 min readRead more

Food & Beverage

Jul 14, 2010

San Pellegrino's 'Live in Italian': A Premium Beverage Brand-Defense Case Study

In July 2010, S.Pellegrino brought its global Live in Italian campaign to the U.S. \u2014 Ogilvy concept, Elliott Erwitt photography, six-city print buy. A textbook premium-beverage brand-defense case study.

3 min readRead more

Marketing

Jul 12, 2010

The Social Media Conference Circuit

Marketers, agency people, and brand teams have a social media conference calendar to keep up with. A guide to the main events.

3 min readRead more

The Royal Family's 1000-Year PR Playbook

Editorial

Jul 8, 2010

The Royal Family's 1000-Year PR Playbook

The British monarchy is the most durable communications operation in modern history. 957 years from William the Conqueror to King Charles III, running the same five principles. The definitive reference on the royal family as a PR operation — Victoria, the 1936 abdication, Diana, Operation London Bridge, Andrew, Harry and Meghan, Kate 2024, the tabloid wars, The Crown.

3 min readRead more