PR News
Jan 14, 2015
How Facebook Page Reach Actually Works in 2026
While this information is just going mainstream, the activity has been underway for quite some time.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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PR News
Jan 13, 2015
The Smartwatch Market in 2026: Who Won, Who Lost, and What the Marketing Got Right
A look at whether the early-2010s smartwatch wave was an innovation or a fad — and what the marketing confusion revealed about the category.
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Public Affairs & Government
Jan 13, 2015
American Manufacturing in 2015: The Recovery, the Reshoring Narrative, and Tesla
American manufacturing enters 2015 in better shape than it has been in a generation. The auto-industry recovery, the shale-driven cost-structure shift, Tesla, the broader reshoring narrative, and what the communications story around the sector looks like.
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PR News
Jan 12, 2015
Stanley Quencher: How a 110-Year-Old Brand Became a $750 Million Social Media Trend
Stanley grew revenue from $70M in 2019 to $750M in 2023 on the Quencher tumbler's viral run. President Terence Reilly engineered the trend.
3 min readRead more
Insights & Strategy
Jan 8, 2015
The 2026 PR Year in Review: AI Communications Becomes a Category
The 2026 PR Year in Review: eleven story arcs that defined the year communications stopped being a 2014 discipline — Bud Light's close, AI Communications as a category, GEO outgrowing SEO, holding-company repositioning, and the landmark reputation cases the AI engines now cite forever.
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Crisis Communications
Jan 6, 2015
United Airlines vs. Skiplagged: The 2015 Lawsuit That Pre-Figured Every Brand-vs-Customer Framing Problem to Come
In 2015 United Airlines sued a 22-year-old founder for $75,000 over a search interface called Skiplagged. The press cycle was structural. Why the case pre-figured every modern brand-vs-customer framing problem.
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Crisis Communications
Jan 6, 2015
Play-Doh: The Brand That Outlasted Its Category
Recently, toy manufacturer Play-Doh was forced to refund or replace a penis.
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Obituaries
Jan 5, 2015
Steve Simon, SSPR Founder and PR Industry Pioneer, Dies at 67
Steve Simon, who founded SSPR in 1978 and built one of America's longest-running independent PR agencies, died January 4, 2015 in Chicago at age 67.
3 min readRead more
Healthcare
Jan 5, 2015
Employee Retention in Healthcare: The Nurse Retention and Physician Burnout Playbook
How U.S. health systems are fighting the nurse retention crisis and physician burnout — operational levers, internal communications, and what HCA, Tenet, and Mayo Clinic teach about retaining a healthcare workforce.
3 min readRead more
PR News
Dec 31, 2014
Growth Hacking Your Business
These days, more and more start-up companies and small businesses are interested in generating company growth without spending a great deal of money.
3 min readRead more