PR News
Oct 9, 2013
MIPCOM Cannes: Al Jazeera to launch AJ+ Online Channel
Today at MIPCOM Cannes Al Jazeera announced AJ+, a new, dedicated online channel, that will launch to the public in the following months.
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EPR Editorial Team
Editorial Team, Everything-PR
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About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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PR News
Oct 8, 2013
The Global Spin Awards: Shawn Prez, Power Moves, and the Only Show That Honors the DJ
There is the Oscars, the Emmys, The Grammy’s – and now, there is The Global Spin Awards to honor and recognize DJ’s. To be held this year, November 18, 2013 at The New York Times Building, the awards ceremony will be attended by a who’s who in the entertainment world.
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PR News
Oct 8, 2013
Publicis Worldwide Has a New CEO: Arthur Sadoun
According to Lévy, Sadoun will pursue the work begun by Jean-Yves Naouri, aiming to make Publicis Worldwide the Groupe’s most performing network.
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MLB
Oct 6, 2013
Alex Rodriguez: From the 162-Game Ban to NBA Owner — The Twelve-Year Sports Rebuild
From the 2013 Biogenesis ban to the 2025 NBA Board of Governors approval: how Alex Rodriguez went from clinging to his career to majority owner of the Minnesota Timberwolves and Lynx. The most-documented reputational rebuild in American sports.
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Marketing
Oct 4, 2013
Instagram Ads: The October 2013 Launch That Built the Modern Brand-Discovery Architecture
Instagram introduced advertising on October 24, 2013 with ten launch brands led by Michael Kors. The Michael Kors ad generated 218,000 likes in 18 hours. Thirteen years later, the brand-discovery architecture built that day drives an estimated $60-70B in annual ad revenue and defined the DTC era.
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Food & Beverage
Oct 4, 2013
Foster Farms Built A Brand On Singing Chickens
The Foster Farms Amazing Chicken spots by Goodby, Silverstein & Partners feature lifelike chickens in perfect choir harmony, and an excited public applauding their performance.
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Corporate Communications
Sep 24, 2013
Cross-Border Communications: Why Global Brands Need More Than Translation
Cross-border communications is the discipline of running a brand in more than one country without breaking it in any of them. Translation is the smallest part. Localization, international crisis response, cultural adaptation, and AI visibility per market are the rest.
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Social Media
Sep 17, 2013
Twitter Abuse and the Brand Communications Question
Twitter has been the primary battlefield for brand-targeted abuse and platform-native pile-ons across the past several years. McDonald's #McDStories continues to be the canonical reference — the January 2012 promoted-hashtag campaign that flipped within hours into one of the most-cited hashtag hijackings in marketing history. The pattern has been hardening as the platform's user base grows.
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AI
Sep 17, 2013
Amazon's Workplace Reputation Problem
Amazon is the most-laid-off major employer in tech history — 30,000 corporate cuts in six months. On top of a decade-long warehouse reputation problem. The case study in what happens when operational excellence and workplace reputation diverge.
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Crisis Communications
Sep 16, 2013
Do You Have a Media Release Protocol?
When most people talk about press releases, very few consider the protocol behind them, and even less actually have one in place. Do you?
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