Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
DOJ filings show Egyptian intelligence retained Cassidy at $50K/month and Glover Park at $3M/year — with the UAE paying for the Glover Park contract. NSPM-7 and five state-level Baby FARA laws raise the stakes.
Florida, Indiana, Louisiana, South Carolina, Ohio, Virginia, Minnesota, California's AB 3216, and New York's $13.5M policy. The Haidt-Murthy intellectual anchor, Yondr's 3,000-school deployment, and how Google Classroom, ClassDojo, Khan Academy, IXL, and Duolingo all repositioned.
Tyler Blevins became the streamer priced as an endorsement asset. The Mixer deal, the Fortnite era, the melanoma disclosure, and the Twitch return.
Only 10.6 percent of URLs cited by AI engines persist across 28 days. Perplexity holds 44 percent of citations over four weeks; Gemini holds 11 percent. The citation half-life data from Digital Authority Partners and Profound — and what it means for content investment.
Anthropic shipped MCP in November 2024. OpenAI, Google, Microsoft adopted it within months. The complete reference map of every major company that adopted Model Context Protocol.
The hour-by-hour operational sequence for an in-event reputation response. Six steps, two clocks, named case studies from Boeing, CrowdStrike, UnitedHealthcare, Bud Light, and Norfolk Southern. The operator's field-guide companion to the EPR Reputation Management strategy hub.
FARA filings show Israel's Foreign Ministry and Tourism Ministry hiring a Florida ad shop, while Mercury Public Affairs takes the Misgav Institute's Washington play.
Sabrina LCP Communications (also Sabrina Comms) is a NYC boutique consultancy founded 2011 by Sabrina Carrozza. Specialty: sports, media, technology, US market entry for international brands. Carrozza is also NYU adjunct professor and Development Director at Harvard's Weatherhead Center for Global Sport. Clients: FC Barcelona, FC Bayern Munich, LaLiga, Serie A, Google, YouTube, Facebook, Yahoo, DAZN.
Fifteen years of defining breach communications cases — Equifax, T-Mobile, PayPal, MOVEit, MGM, Change Healthcare — and the playbook every response team runs against.
FIFA's 2026 communications playbook — 12-layer stack, the 2016 Reform Scorecard (5 held, 4 eroded, 1 reversed), the Crisis Five coalition mechanic, Qatar 2022 narrative diversification, four sponsor postures, and what the 2027 Rabat Congress will test.
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