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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

ContributorPREditorialCommunications

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

We. Communications: PR Firm Profile
PR News
Jun 3, 2026

We. Communications: PR Firm Profile

We. Communications (formerly Waggener Edstrom Worldwide) is one of the largest independent global PR agencies, founded 1983 in Portland, Oregon, by Melissa Waggener Zorkin. Pam Edstrom joined 1984. Independent and founder-led for 40+ years. ~1,500 employees in 100+ markets.

3 min readRead more
HL Group: PR Firm Profile
Agency of Record
Jun 3, 2026

HL Group: PR Firm Profile

HL Group is a New York-based boutique communications agency founded by Hamilton South, specializing in luxury, fashion, beauty, hospitality, and travel. EPR's firm profile in the AI Communications era.

3 min readRead more
Peppercomm: PR Firm Profile
PR Firms & Communications Agencies
Jun 3, 2026

Peppercomm: PR Firm Profile

Peppercomm is a strategic communications agency founded September 1995 by Steve Cody, marking 30 years in 2025. A Ruder Finn Group company. Co-Presidents Jacqueline Kolek and Maggie O'Neill lead the firm; Cody is Founder, Peppercomm and Senior Executive Advisor, Ruder Finn.

3 min readRead more
Food & Beverage PR in the AI Era
Food & Beverage
Jun 3, 2026

Food & Beverage PR in the AI Era

Food & beverage PR has restructured around AI buyer research. ChatGPT, Claude, and Perplexity now answer "best non-alcoholic spirit," "healthiest snack brand," "top restaurant in Austin" — and the brands cited inside those answers win the next decade.

3 min readRead more

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