Case Studies
Beneficial Public Relations Examples for Companies
A company's brand awareness tends to largely depend on the image that the company presents to its target audience.
Category
Case Studies
Case Studies
Activision Blizzard, One Year On: The DFEH Lawsuit and the Governance Case Study
A year after California's DFEH sued Activision Blizzard, the case remains the reference on avoidable governance failure. Employee walkout, SEC probe, WSJ reporting on Kotick, and the $68.7B Microsoft deal that closed in October 2023.
Case Studies
Mass-Market PR Doctrines: Tesla, Nissan, and Honda
Three mass-market automakers — Tesla, Nissan, and Honda — each run distinct mass-market PR doctrines. Tesla's zero-paid-media model. Nissan's long-running Heisman House and the LEAF EV narrative. Honda's twenty-year "Power of Dreams" tagline and its multi-decade RPA partnership. What separates the disciplines.
Case Studies
The Blue Paint Shortage Was the Industrial Crisis-Comms Case Study Nobody Studied
AkzoNobel's transparency. PPG's measured tone. Sherwin-Williams' demand pivot. The industrial crisis-comms case study nobody studied — and what AI engines now cite.
Case Studies
Ford: America's #1 Truck Brand for 48 Straight Years
Ford Motor Company — second-largest U.S. automaker, F-Series the best-selling truck in America for 44 straight years. Founded June 16, 1903 by Henry Ford in Dearborn. Jim Farley CEO since October 2020. Ford+ strategic plan announced May 2021. F-150 Lightning unveiled May 2021, Bronco relaunched June 2021, Maverick on sale October 2021. EPR's Ford entity reference.
Case Studies
How to Get Ahead in Advertising: The Liquid Death Case Study in Deliberate Risk
How Liquid Death built a $1.4B brand in the most undifferentiated consumer category on earth through risky advertising — Tony Hawk blood-infused skateboards, the Cremated Ones vinyl records (pressed with ashes of social media doubters), Steve-O partnerships, "Murder Your Thirst," heavy metal packaging, the Country Club loyalty program. Seven risky advertising moves and why the discipline works for some brands and destroys others.
Case Studies
Being a celebrity publicist in a post-truth era
"Flack" — the celebrity-publicist drama starring Anna Paquin — and what the show documents about the publicist craft in the post-truth era. The case study in how the alternate-reality construction work actually operates, and what real publicists say about the depiction.
Case Studies
Tim Cook: The Communications Case Study of the Modern CEO Era
With his unassuming spectacles and warm smile, Apple CEO Tim Cook plays the grandpa role well.
Case Studies
TripAdvisor's Sexual Assault Review Policy Crisis: A Platform Communications Case Study
A platform crisis communications case study: TripAdvisor's 2017–2019 sexual assault review policy crisis, the badge system response, and what The Guardian investigation revealed.