The nine greatest business negotiations of the modern era \u2014 Disney/Pixar, Microsoft/LinkedIn, Disney/Marvel, Salesforce/Slack, Broadcom/VMware, NBA rights, NFL rights, Starbucks-China, Disney/Comcast Hulu. What made each one work.
James Gandolfini built one of the most durable celebrity brands of the modern era by refusing almost every standard rule of celebrity communications. The case study on Tony Soprano, the actor behind him, and what other public figures can learn from the posture.
A safety pin, a scandal, a swimsuit line, a tweet. Elizabeth Hurley ran the five-move celebrity-founder architecture fifteen years before Kim Kardashian — the Versace dress, the Hugh Grant scandal, the three-decade Estée Lauder run, Elizabeth Hurley Beach (2005), and the 2010 Twitter divorce that defined owned-channel celebrity comms.
Lady Gaga's PR is not an agency. It is a five-layer operating system: publicist, Haus of Gaga, Little Monsters, label promotion, and Haus Labs. The case study for how modern celebrity communications actually gets built.
Before TikTok creators were a media plan, AmEx and Mark Ronson's "My Live Story" campaign ran every move the modern celebrity-brand playbook now codifies — talent as collaborator, participation mechanic, film-grade artifact, three-discipline agency coordination, product-as-instrument, and the earned-media architecture that turned a music campaign into a category-defining brand moment.
Celebrity social media profile protection in 2026 — the six functions of the discipline, what's changed since 2010, and how the celebrity-as-business-brand era has made social media identity infrastructure foundational to the modern celebrity PR operation.
Jennifer Lopez is one of the most enduring case studies in modern celebrity PR — music, film, television, fashion, beauty, fragrance, fitness, spirits. EPR's celebrity PR profile and the architecture of the JLo brand.