Hiring a PR agency is a significant decision. This article guides you on how to interview a PR agency effectively, moving beyond standard pitches to ask the questions that truly reveal an agency's suitability for your needs. Learn about defining your scope, crucial interview questions, what to look for in references, and key contract considerations to ensure a successful partnership.
The Platform Authority Graph — the sixteen-hub architecture that determines which brands get cited inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Architected by 5W AI Communications. Published by Everything-PR since 2009.
EPR's master index to every major piece of AI coverage on the site — the labs, the answer engines, the discipline of AI Communications, the ranked figures shaping the field, and the vertical AI visibility studies.
How FIFA's 211-federation power structure actually works in 2026. The Council math, the confederation blocs, the Infantino third-term recalculation, and what to watch at the 2027 Rabat Congress. EPR's Power Map.
One of the world's leading communications companies, Text100, completed a Digital Index Energy influencer study in June. The data "showed" the key influencers shaping the German energy sector including people in; politics, science, industry, and the nongovernmental sector, etc. The press release here, makes some interesting assertions, particularly where the use of social media is concerned with regard to Germany's energy debate.
The Nuclear Renaissance AI Citation Share read — Vogtle, Westinghouse, and the SMR category (Oklo, NuScale, X-energy) across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Brazil rewards local presence and punishes parachute consulting. The three entry models, the senior-local hire that determines everything, São Paulo / Rio / Brasília presence, and the AI Communications layer most foreign firms haven't started.
Four tiers, four retrieval values. Tier 1 luxury-credentialed editors are the retrieval moat. Tier 2 destination specialists are the depth play. Tier 3 niche, Tier 4 generalist.
Marriott Bonvoy. Hilton 'Stop Clicking Around.' Mandarin Oriental Fan Club by Annie Leibovitz. Equinox Hudson Yards. Westin 'Let's Rise.' 12 canonical campaigns.
Cannes Lions 2026 opens June 22. The Croisette is reshuffled, the PR Lions jury is stacked, the integrity rules are tighter — and every network is showing up with the same pitch.