Crackle PR: All-Senior Boston B2B Tech PR Since 2020

Crackle PR is a remote-first, all-senior B2B technology PR agency founded in 2020 by Parry Headrick, with a Boston base and team members in Portsmouth, New Hampshire and San Francisco. It serves VC-backed technology companies with earned media, media and analyst relations, media training and content, and now lists generative engine optimization among its services.

Originally published July 2026. Updated October 18, 2026.

Who founded and leads Crackle PR?

Parry Headrick founded Crackle in August 2020 after about 20 years working for communications companies, according to PR Daily. O'Dwyer's reported on August 24, 2020 that the firm was launched by Headrick, formerly senior vice president of marketing and communications at March Communications, and Mike Teixeira, formerly senior vice president of creative at Calypso Communications, with Headrick as chief evangelist and Teixeira as chief creative officer. Agility PR reported that March hired Headrick from Matter Communications, where he spent five years, and that before Matter he was vice president of marketing at Shift Communications in San Francisco. He began his career in journalism, is a Forbes contributor, and built the agency's early visibility through regular LinkedIn posting, a strategy PR Daily says brought sales leads straight to his direct messages.

Name	Role	Background reported
Parry Headrick	Founder and chief evangelist	Shift Communications, Matter Communications and March Communications; about 20 years at communications companies
Mike Teixeira	Chief creative officer at launch, per O'Dwyer's	Senior vice president of creative at Calypso Communications

What is Crackle PR's history and timeline?

Year	Milestone	Source
June 24, 2020	Crackle Communications LLC formed	Clutch
August 2020	Headrick and Teixeira launch the remote-first agency	PR Daily; O'Dwyer's
About 2022	15 employees and about $3 million in annual revenue, with sales and hiring driven by Headrick's LinkedIn presence	PR Daily
2026	Describes a team of 20-plus senior strategists and writers, with GEO and LLM optimization among its services	Clutch; firm site

What does Crackle PR do?

The firm describes itself as a remote-first team of senior PR strategists and writers specializing in earned media, GEO and LLM optimization, media and analyst relations, social strategy, media training and content for VC-backed B2B technology companies. O'Dwyer's described its launch services as media strategy, media and influencer relations, social media management, media training and content creation. DesignRush adds media strategy and thought leadership content to the list. Crackle says it works only with companies doing demonstrably positive things for their customers and employees. EPR's technology PR agencies page covers the wider category.

What is Crackle PR's operating model?

Crackle says it is a remote-first agency with an all-senior team and no junior account coordinators. In a Wizikey interview, Headrick said competing as a remote agency against firms that require long commutes had been interesting, and that LinkedIn is the most powerful and under-used platform in PR. PR Daily reported the firm grew without salespeople or recruiters. The firm says it works only with companies it judges to be doing good things for their employees, customers and the world.

Which clients has Crackle PR worked with?

Crackle's site and directory listings describe VC-backed startups, SaaS companies and enterprise technology brands as its focus. Client names and case study results are agency-reported and are not listed here.

How does Crackle PR compare with other technology PR firms?

Crackle is a small independent specialist, so compare it with Inkhouse, LaunchSquad, Bospar, Crenshaw Communications, Clarity Global and Matter Communications, where Headrick previously worked.

Firm	Detail, per EPR's firm directory
Crackle PR	Remote-first, all-senior B2B technology PR agency founded in 2020
Bospar	Independent all-remote tech and health PR agency founded in 2015; 80 employees
LaunchSquad	Founded in 1999 in San Francisco; virtual-first
Clarity Global	Founded in 2012; 100-plus team

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Related: PR agency profiles, PR leaders, Technology PR, Inkhouse, LaunchSquad, 5W Public Relations