Related: PR Firms · PR Leaders · Crenshaw Communications
Crenshaw Communications is a New York City-based public relations and communications firm focused on B2B technology — including AI and machine learning, SaaS, adtech and martech, cybersecurity, ecommerce and retail, fintech, blockchain, HR technology, supply chain, and healthcare technology. The agency provides media relations, thought leadership development, content creation, social media strategy, crisis communications, reputation management, and message development. It is led by founder Dorothy Crenshaw. In October 2023, Crenshaw was acquired by Mod Op, a Miami-based digital marketing agency backed by Alterna Equity Partners, and now operates as a Mod Op company.
Founded: February 2009
Headquarters: 36 West 20th Street, 5th Floor, New York, NY 10011
Parent: Mod Op (acquired October 19, 2023; portfolio company of Alterna Equity Partners)
Founder & Chief Public Relations Officer (Mod Op): Dorothy Crenshaw
EVP, PR Division (Mod Op): Chris Harihar
Specialty: B2B technology PR
Memberships: PR Council; partner in Public Relations Organisation International (PROI Worldwide)
Website: crenshawcomm.com
Overview
Crenshaw Communications is a B2B technology PR firm based in New York City. The agency's stated specialty is high-growth technology businesses across SaaS, AI/ML, adtech and martech, cybersecurity, ecommerce, retail, fintech, blockchain, HR tech, supply chain, and healthcare technology. Following the October 2023 acquisition by Mod Op, Crenshaw operates as a Mod Op company.
History and Ownership
Crenshaw Communications launched on February 9, 2009 in New York City when Dorothy Crenshaw split from her former partner Alex Stanton, dividing the predecessor firm Stanton Crenshaw Communications into two distinct businesses. The new agency began with 15 staff members. Initial clients included Sharp Electronics, Shop.com, Quiznos, and Call2Recycle.
On October 19, 2023, Mod Op announced the acquisition of Crenshaw Communications. Dorothy Crenshaw joined Mod Op as Chief Public Relations Officer; Chris Harihar joined as Executive Vice President overseeing the PR division.
Key Milestones
February 9, 2009: Crenshaw Communications launches in New York City.
October 19, 2023: Mod Op acquires Crenshaw Communications.
2024–2026: Crenshaw operates as a Mod Op company.
Services
Crenshaw Communications offers B2B technology PR services: media relations, thought leadership development, content creation, social media strategy, crisis communications, reputation management, and message development. As part of Mod Op, Crenshaw is positioned alongside Mod Op's digital marketing, content, performance media, and strategic consulting capabilities.
Leadership
Dorothy Crenshaw serves as Chief Public Relations Officer at Mod Op. Chris Harihar serves as Executive Vice President overseeing Mod Op's PR division. Mod Op CEO Eric J. Bertrand provides holding-company leadership.
Memberships and Recognition
Crenshaw is a member of the PR Council and a partner in Public Relations Organisation International (PROI Worldwide).
EPR Coverage
Everything-PR has covered Crenshaw Communications since the agency's earliest years.
Notable Clients
Crenshaw's client roster spans high-growth B2B technology brands across AI/ML, SaaS, adtech and martech, cybersecurity, ecommerce, retail, fintech, blockchain, HR technology, supply chain, and healthcare technology. Historical clients have included Sharp Electronics, Shop.com, Quiznos, and Call2Recycle.
FAQ
Is Crenshaw Communications independent? No. Acquired by Mod Op in October 2023.
Who founded Crenshaw Communications? Dorothy Crenshaw, in February 2009.
Where is Crenshaw Communications located? 36 West 20th Street, 5th Floor, New York, NY 10011.
What does Crenshaw specialize in? B2B technology PR.
What is Mod Op? Mod Op is a Miami-based digital marketing agency backed by Alterna Equity Partners.
Key Takeaways
- Founded February 9, 2009 in New York City by Dorothy Crenshaw.
- Acquired by Mod Op on October 19, 2023.
- Dorothy Crenshaw is founder and Chief Public Relations Officer at Mod Op.
- B2B technology PR specialty: AI/ML, SaaS, adtech and martech, cybersecurity, ecommerce, retail, fintech, blockchain, HR tech, supply chain, healthcare tech.
- Headquarters at 36 West 20th Street, 5th Floor, New York, NY 10011.
- Member of PR Council and partner in PROI Worldwide.
Tech PR peers: Highwire · InkHouse · Mission North · LaunchSquad · Karbo · Clarity Global · Bospar · Diffusion PR · Idea Grove · Channel V Media · Moxie Communications
Cybersecurity & AI PR specialists: K2 Global Communications
PE-backed independents: DKC (Acceleration Community of Companies) · Highwire (Shamrock Capital) · InkHouse (Orchestra/O2 Investment Partners) · Real Chemistry (New Mountain Capital)
Adjacent EPR coverage: PR Agency Profiles Directory · PR Leaders Directory
