Crenshaw Communications & Dorothy Crenshaw: a PR profile
Crenshaw Communications is a full-service PR firm in New York. Their headquarters are in Manhattan, and they also have an office in Los Angeles. They maintain membership with PROI, a worldwide network of independent PR agencies – allowing members to access other firms almost anywhere else in the world when a client may have specific needs in that location.
Some of the areas they offer help for clients include books used as marketing tools, content marketing, media relations, social media, employee engagement, corporate communications, issues, and crisis management, message and media training, product launches, and more.
At Crenshaw Communications, they say, “We view a thoughtfully designed and well-executed PR program as a strategic communications tool that can help companies of any size build brand visibility and support growth and success.”
They’ve received PRSA’s “Best of the Best” Award and also Inside PR named them as “Best News PR Agency.” They do much of their work in the B2C, technology, B2B, health, consumer products, electronics, and travel & hospitality sectors. Some of their clients include Bluebottlebiz, Verizon Wireless, AQUOS, Be Berlin, Edible Arrangements, Moguldom, Xplenty, and Pabst Brewing Company. Earlier in December, they added another client to their roster, Jopwell. The company created an app to help organizations develop a more colorful and diverse workplace, helping connect those of various ethnicities with employers.
Dorothy Crenshaw’s work history puts her and her agency in great demand. Her history before opening the doors for Crenshaw Communications included “President of Stanton Crenshaw Communications, which she helped build into a premier mid-sized New York PR agency over 13 years. Earlier she was Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising. Prior to Grey, she was with Edelman Worldwide as Senior Vice President.”
She stays busy outside the work too – as a wife and mother, as well as a member of the board for Cancer Care and New York Women in Communications, Inc. She’s been on PR Week’s list of the industry’s 100 Most Power Women. On one of the reviews on Glassdoor, an employee wrote, “You will learn a lot from Dorothy Crenshaw especially related to writing and presenting to clients.” Originally Dorothy hails from Atlanta, but she came to New York – she started out wanting to work in publishing, but her creative energy got channeled into innovative PR campaigns instead. She still sees herself as an aspiring novelist, despite being sidetracked into running a highly successful PR firm in the Big Apple.
On their website, they feature two different blogs – One called ImPRessions, and the other In the PR Fishbowl. Since the firm originated when Ms. Crenshaw decided she wanted to focus more on the tech and social media aspects of PR, you might well imagine the firm blogs have good information to offer – and they do. If you want to catch the best of both without having to go looking through both areas, you can find their blog posts and a few other items of note at facebook.
If you are looking for a PR expert in tech, social media, or maybe you’re looking for helpful tips of the trade – check out Crenshaw Communications – they have quite a lot available.
