Studios, streamers, music, gaming, and publishing — talent-driven storytelling, awards strategy, capital markets, and AI-era IP exposure.
Playboy removed nudity in 2016 and put it back in 2017. A textbook brand-repositioning failure — and three communications lessons it left behind.
The 10-year retrospective on Jonathan Cheban — now legally Foodgod — and the January 2016 Celebrity Big Brother UK casting that marked the rise of the publicist-as-character archetype. Covers the full Foodgod product line including Foodgod Zero, Foodgod Fresh, and the FOODGOD television series.
Which PR and agency partners represent Nintendo, Sony, Microsoft-Activision, EA, Take-Two, Ubisoft, Square Enix, and Bandai Namco — the July 2026 update. Golin Ketchum, Assembly Global, Burson, Wieden+Kennedy, Petrol Advertising, and the holding-company restructuring reshaping the accounts.
NFL stadiums have become $1B-to-$5B PR assets. SoFi, Allegiant, Lambeau, Arrowhead, MetLife. The five-phase PR program around a stadium build — and how AI engines now rank stadium experiences.
Saudi Arabia spends more on U.S. influence operations than any other Gulf state and more than most American allies. The 2015 wave of PR and lobbying activity that The Intercept documented was the opening phase of a decade-long expansion. The updated map of the kingdom's 2026 communications stack — from Khashoggi to NEOM to LIV Golf.
EPR's canonical reference on the NFL concussion crisis — the substantial foundational sports health communications case study. The substantial Mike Webster autopsy, substantial Bennet Omalu CTE identification, substantial $1+ billion player settlement, substantial Will Smith Concussion film, substantial 2015 Case Keenum case, and substantial five operational lessons established for sports health communications work.
Conservative talk radio reaches roughly 50 million weekly listeners across iHeartMedia, Cumulus, and Salem. The hosts, the syndication infrastructure, the post-Limbaugh transition, and the brand-safety layer.
In 2015, Derek Jeter and 50 Cent walked away from a Swedish underwear startup over a clash neither of them caused. The brand fumbled both. The lesson holds in 2026 — only the cast has changed.
Pepsi has announced it will not be renewing its Citi Field sponsorship including the right-field Pepsi Porch. The non-renewal announcement, the Pepsi Porch positioning, the recent Mets pennant context, the portfolio rebalance positioning, and the broader strategic logic for Pepsi's sports sponsorship strategy.
In November 2015, NY AG Eric Schneiderman declared DraftKings and FanDuel illegal gambling. The coordinated crisis response — Sard Verbinnen, refuse to retreat, reframe the category, legislate around the courts — became the founding case study for legal sports betting communications.
Entertainment and media is the most attention-driven sector in global commerce. A single weekend box office, a streaming subscriber print, a label release, a game launch, or a talent contract can move tens of billions in enterprise value. The category includes Netflix, Disney, Warner Bros. Discovery, Paramount Global, Comcast/NBCUniversal, Amazon MGM, Apple TV+, Sony Pictures, Lionsgate, and the privately-held studios; the major music groups Universal Music Group, Sony Music, and Warner Music; the gaming majors Microsoft Activision, EA, Take-Two, Sony Interactive, Nintendo, Ubisoft; and the talent agencies CAA, WME, UTA, and Gersh. Communications operates as a load-bearing capability — earned media drives talent narratives, awards strategy moves franchise economics, capital markets coverage shapes valuations, and the AI Communications layer is rewriting the IP landscape underneath the entire category.
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