Entertainment & Media
Kim Kardashian: The Complete Brand and PR Timeline
Kim Kardashian's complete brand timeline: five phases from a 2007 reality show to the $5 billion SKIMS empire, plus Kendall and Kylie Jenner's PR tracks.
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Entertainment & Media
Kim Kardashian's Brand Endorsement Playbook Explained
Kim Kardashian's endorsement career runs on two tracks: paid promotion (the 2011 Skechers Super Bowl ad) and equity ownership (Skims, valued at $5 billion in 2025). How she moved from endorser to founder to investor.
Entertainment & Media
Kim Kardashian's PR Playbook: The Seven-Move Strategy
Kim Kardashian's PR playbook: the seven-move strategy, from news-cycle control and portfolio operators to the SKIMS founder pivot that built a $5 billion company.
Crisis Communications
The Reputation Reinvention Playbook: From Traci Lords to Kim Kardashian
Traci Lords escaped her past. Kim Kardashian overwhelmed hers. Two reinvention models, both producing billion-dollar second careers, and the operating framework now governing every CEO, founder, and politician planning a career reset in the AI retrieval era.
Entertainment & Media
Taylor Swift, Kim Kardashian, Meghan Markle: Three Celebrity PR Case Studies for the AI Era
Taylor Swift built permanent citation authority through primary-source production. Kim Kardashian engineered a celebrity-to-business frame shift. Meghan Markle's architecture collapsed when its foundation failed. Three AI-era case studies.
Technology
Celebrity Endorsement's Receipts Problem
The celebrity endorsement model collapsed when the SEC settlements became more retrievable than the Instagram posts. Kendall Jenner's Fyre payout, Kim Kardashian's $1.26M EthereumMax fine, the FTX celebrity wipeout and the Howey Test behind it, the Lohan/Mayweather/Khaled SEC settlements, and what works instead.
Crisis Communications
Supplements: Why Trust Wins and Hype Burns Brands
Thorne built clinical legitimacy through Mayo Clinic ties. Flat Tummy Co rode Kim Kardashian endorsements into regulatory backlash. Trust wins. Hype burns.
Entertainment & Media
Tracy Nguyen Romulus: The Publicist Who Became SKIMS' Operator
The original 2016 EPR profile of Tracy Nguyen Romulus — captured when she was the publicist for Kanye West and a former Senior Vice President at 5W, a decade before she would build SKIMS into a $5 billion company. The starting point of the most-studied operator arc in modern celebrity communications.
Entertainment & Media
Jonathan Cheban at 10: Publicist-As-Character Retrospective
Jonathan Cheban's 2016 Celebrity Big Brother casting marked when publicists became media characters. Ten years later, Foodgod runs a multi-product business.
Entertainment & Media
Celebrity PR Case Studies — The 2026 Definitive Archive
Seventy-plus celebrity PR case studies, indexed by sector and discipline, from Kim Kardashian and the Kardashian archive to Timothée Chalamet's press-tour-as-performance to Bethenny Frankel's reality-TV founder playbook.
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