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Who Does PR for Coachella? Inside the Machine
Entertainment & Media

Who Does PR for Coachella? Inside the Machine

Coachella has evolved beyond a music festival into a global content platform, driven by a decentralized PR strategy involving hundreds of agencies, brands, and thousands of creators. This article explores how Coachella leverages this distributed PR architecture to generate massive content and maintain its cultural prominence.

EPR Editorial Team ·
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