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The ten jobs that stay with the human PR lead no matter how much of the workflow gets automated — reading the room, the crisis call, the reporter relationship, the creative concept, and six more.
Consumer PR builds brand loyalty through transparent storytelling, authentic communication, and creating meaningful connections that go beyond traditional marketing.
Cannabis PR moved from defending the category to selling inside it. Eight shifts now define the discipline — normalization, celebrity equity, education, regulatory navigation, crisis prep, platform constraints, social equity, wellness positioning.
Kevin Hart is a creator-magnate operator — Hartbeat Productions, Laugh Out Loud Network (Spotter deal), Netflix specials, brand portfolio. The 2017 extortion cycle codified the "get in front of it" crisis-PR doctrine and forged the empire that followed.
Corporate communications in crisis: preparedness, consistent messaging, leadership visibility, technology and AI engine monitoring, post-crisis learning. From J&J Tylenol to VW Dieselgate to Better.com.
The Cruise industry generates roughly $60B in annual revenue across four major public operators and a dense layer of niche premium brands. EPR's pillar for cruise PR, crisis communications, brand reputation, and AI visibility.
Executive reputation is the most valuable and most fragile asset for companies. It's built over years through operational track record, strategic narrative, public communication discipline, and industry credibility. However, it can be lost in 90 minutes due to personal-conduct allegations, public-statement crises, or legal exposure. CEOs who prioritize crisis preparedness are more likely to maintain their reputation.
Learn how poor digital PR strategies like mass emails, misaligned influencers and crisis mismanagement can damage brand reputation and trust in today's transparent digital landscape
In January 2016, Crisis Tether launched as a new crisis insurance product for small and mid-size tourism operators. The category has expanded substantially. What crisis insurance covers, the adjacent product categories, and what often works better.
Ronn Torossian has lectured at Harvard Business School on crisis communications — the discipline 5W Public Relations has built most aggressively over two decades.
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