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CU Boulder's Lockheed Martin Engineering Management Program sought an agency partner to build enrollment marketing campaigns for its graduate and certificate tracks (RFP due April 2021).
With Global Alliance, a global network of tech PR and marketing agencies, launched in January of this year with just five founding members.
Everything PR News' ongoing talks with industry leaders continues today with Mark Ragan. Publisher and Executive Editor at PR Daily, Ragan is one of the world's most prolific digital evangelists, and a "go to" resource for all things internet communications.
Media Fellowships are one year in duration, and fellows are expected to make their projects their full-time work during the term of the fellowship.
Small budget PR programs that produce big reach — Graza (squeeze bottle olive oil), Magic Spoon, Liquid Death (early years), Olipop, Bobbie, Soft Services (Annie Kreighbaum), Topicals (Olamide Olowe), Eadem, Brightland (Aishwarya Iyer), Fly By Jing (Jing Gao). Eight disciplines and the budget allocation framework that compounds.
Who invented marketing is a category-creation question — not a question about a single word. Philip Kotler's 1967 textbook codified the discipline. The 2026 lesson on category creation, applied to AI Communications.
The PR job interview is shorter, faster, and more focused on the work than most candidates expect. The standard three rounds, the writing test, the questions to expect, the questions worth asking back, and the things that disqualify candidates fast.
Instagram announced today their release of Instagram Direct, a new tool for sending on the spot photo and video messages to fiends. What significant more than the 150 million who will be using this tool, is amazing potential for what could be called "residual advertising effect."
San Francisco, California:K/F Communications, Inc. (www.kfcomm.com), a strategic technology public relations agency, announced that it has been selected as the agency of record by three innovative tech companies in the following markets: Enterprise Content Management (ECM), Distributed Denial of Service (DDoS) mitigation and game/app development.
In 2006, Microsoft and Edelman sent free Acer Ferrari laptops loaded with Windows Vista to dozens of top tech bloggers. The disclosure design failed. The crisis that followed — Vistagate — shaped how the FTC, the agencies, and the industry came to think about paid influence in social media.
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