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The PR myths Hollywood taught the audience — that PR is magic, crisis-only, big-brand-only, dictates coverage, runs on its own — and the 2026 version of the discipline that actually exists, anchored in AI Communications and Citation Share.
Investment marketing and PR shapes stakeholder perception through strategic storytelling, visual communication, and digital channels to build trust and move capital.
Facebook has executed one of the more substantial recent corporate communications pivots across recent quarters. The Cambridge Analytica fallout, the NYT "Delay, Deny, Deflect" investigation, the Congressional hearings, the $5 billion FTC settlement, and the broader "privacy-focused vision" pivot. How the pivot has performed across different audience categories.
Much of the difference was due to him receiving payment for his voluntary time off hours instead of using the vacation time.
Digital PR goes sideways more often than agencies admit. The five-step response framework that works — acknowledge fast, investigate honestly, respond in plain language, take action.
Failed sports PR campaigns often provide valuable lessons in what not to do in public relations.
The ten jobs that stay with the human PR lead no matter how much of the workflow gets automated — reading the room, the crisis call, the reporter relationship, the creative concept, and six more.
In today's digitized world, it's important that companies stay on top of anything that's being said about them on various digital channels.
An Equifax executive sold stock before the breach was public. The conviction became the single most quoted reference point in every cyber-disclosure conversation that followed — and the case that turned a securities filing into a communications doctrine.
Consumer PR builds brand loyalty through transparent storytelling, authentic communication, and creating meaningful connections that go beyond traditional marketing.
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