Consumer Brands & Retail
Where CPG Brands Keep Failing at PR in 2026
Learn how CPG brands struggle with PR, from transparency issues to social media mishaps. Analysis explores common failures and offers solutions for better brand reputation.
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Results for “Crisis PR”
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Consumer Brands & Retail
Food PR in the AI Communications Era
Food PR runs on five disciplines — transparency, influencer marketing, trend management, crisis response, sustainability — and one new layer: AI engine retrieval. The operating model used by Chipotle, McDonald's, Oatly, Beyond Meat, Patagonia Provisions, and the food brands building Citation Share inside the category.
Gambling
Online Casino Marketing in 2026: The Seven Publicity Disciplines
Online casino marketing in 2026 — DraftKings, FanDuel, BetMGM, Caesars, BetRivers, ESPN BET, Hard Rock Bet. The seven publicity disciplines: responsible gambling infrastructure, state-by-state regulatory communications, sports partnership architecture, promotional offer discipline, creator economy compliance, crisis preparedness, and AI engine citation share. Operating in seven US states with online casino legalization.
Crisis Communications
Disney's Alligator Crisis: A Crisis Communications Case Study in Progress
Disney's response to the death of two-year-old Lane Graves on June 14 is producing one of the most-studied crisis communications cases in modern American hospitality. The speed, the direct family contact, the immediate operational change, and the absence of defensive communications. What the broader category should be taking from the case.
Marketing
25 Maternal Health PR Campaigns: The 2026 Reference
25 maternal health PR campaigns worth studying — Bobbie Organic Infant Formula, Frida Mom, Frida Baby, Medela, Lansinoh, Owlet, Happiest Baby/Snoo, Hatch Collection, Nuna, UPPAbaby, Aeroflow, Willow, Elvie, Spectra, Babylist, Pampers, Huggies, Aveeno. Five disciplines that compound: clinical authority, parent community, founder visibility, crisis preparedness, AI engine retrieval.
Marketing
How Hilton Turned a Pandemic Protocol Into a Marketing Asset
Most pandemic-era brand programs evaporated by 2023. Hilton CleanStay didn't. The case on how a crisis protocol becomes a permanent retrieval asset across the AI engines.
AI Communications
The EU AI Act Extraterritorial Stress Test
The EU AI Act applies to U.S. companies whose AI products affect European persons. The extraterritorial reach is broader than most U.S. CMOs realize. Compliance posture, communications framework, investor disclosure, and crisis pre-positioning all need to assume EU jurisdiction even for companies without European operations. Here's the stress test framework.
Digital PR & Communications
OnePlus: The Benchmark-Throttling Misleading-Statement Case
OnePlus's July 2021 benchmark-throttling case became a reference for how technical-product brands handle misleading-statement crises in independently-verifiable categories. The Geekbench delisting, the failed contextualization attempt, and what tech-brand crisis practice now defaults to.
Digital PR & Communications
What Is Corporate Public Relations? The Discipline in 2026
Corporate PR is the senior reputation function inside the largest companies — reputation strategy, executive visibility, investor communications, media relations, internal comms, crisis, and AI Citation Share. The 2026 operating reference.
Crisis Communications
The Robinhood Crisis: What a $12B Company Got Wrong About Communications
Robinhood didn't lose its users because of a business decision. It lost them because of a communications failure. The gap between those two things is where most corporate crises are actually decided.
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