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A year after California's DFEH sued Activision Blizzard, the case remains the reference on avoidable governance failure. Employee walkout, SEC probe, WSJ reporting on Kotick, and the $68.7B Microsoft deal that closed in October 2023.
Learn how consumer PR drives brand success through earned media, influencer partnerships and authentic storytelling in today's skeptical marketing landscape
The PR agency category splits cleanly across three operating models — Edelman's global mega-agency, Weber Shandwick's network agency, and J Public Relations's specialist boutique. The right choice depends on scale, integration, and specialization.
Learn why tech PR in 2026 favors small brands over giants as media shifts from hype to authenticity, precision beats scale, and credibility trumps visibility.
AI engines prioritize earned media over brand blogs due to its independent nature, making it a more trusted source. This affects how brands should approach content strategy, shifting focus towards gaining third-party coverage for better AI visibility.
Cannabis PR moved from defending the category to selling inside it. Eight shifts now define the discipline — normalization, celebrity equity, education, regulatory navigation, crisis prep, platform constraints, social equity, wellness positioning.
Discover how AI transforms digital marketing in 2026 with personalized customer engagement, predictive analytics, and automated content creation at scale.
Brand ambassador programs fail more often than they work. Bud Light, Pepsi/Kendall Jenner, Peloton, Dolce & Gabbana, H&M, Adidas/Kanye. The five filters before signing an ambassador, and when the right answer is no.
Glow Recipe, COSRX, Beauty of Joseon lead the K-Beauty citation map. How Korean beauty translated double-cleansing, ingredient transparency, and the Reddit community into AI engine retrieval authority.
Four eras in twenty years — print, social, creator, AI. Beauty brands that compound rebuild before the legacy playbook stops working. The AI era compresses faster than all three before.
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