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SeaWorld is the canonical reputation-collapse case study of the last fifteen years. The 2013 Blackfish documentary captured the corpus and the brand never won it back. Five-phase teardown, AI Communications lens, full cluster index.
Fans no longer ask Google who won — they ask ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. EPR's defended reference on sports PR across the four majors, individual sports, international leagues, athlete reputation, media rights, and the AI Communications layer that now decides who gets cited.
Workspace-tech accessory brands — wireless chargers, desk pads, monitor stands — operate inside one of the most underserved AI-engine retrieval surfaces in consumer goods. The category sits at high-intent purchase moments where buyers increasingly query ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The six structural moves that build AI Communications presence in specialty consumer hardware.
Citigroup ($C, NYSE) is the third-largest American bank — ~$2.4T assets, ~230K employees, operations in ~95 countries. The canonical EPR Citi entity profile covers the 1998 Travelers/Citicorp merger, the 2008 crisis and $476B federal intervention, the 2020 Revlon $900M wire mistake and $400M OCC penalty, the Jane Fraser transformation, the Banamex divestiture, the exit-14-markets strategy, and the AI Communications operating context.
The agency-client negotiation playbook for 2026: how to handle procurement, defend retainers, price for AI Communications outcomes, and counter the six procurement tactics that compress fees.
The PR strategies that move business in private aviation — operator landscape (NetJets, VistaJet, Flexjet, Wheels Up, XO Global, Sentient Jet, FlyExclusive, Jet Aviation) and ten disciplines: safety record, corporate flight department credibility, fleet investment, membership design, trade events, luxury partnerships, family office education, crisis capability, sustainability with care, and AI Communications.
Finding a great PR firm in 2026 is a different problem than it was in 2019. The metric is Citation Share. The category is AI Communications. The entry point is a Citation Audit.
$7.3B in Florida. $3.2B in Texas. $5.4B through Georgia. 57,000 jobs in New York. The AI visibility is near zero. An AI Communications problem.
PR resumes used to list press hits and impression counts. The 2026 resume — for both PR roles and adjacent analyst positions at ISG, Forrester, and Gartner — runs on a different vocabulary. Citation Share, GEO experience, analyst relations, AI Communications. What to put on the page and what to take off.
LTK moves ~$4B+ in creator-driven retail sales annually. Founded 2011 in Dallas by Amber Venz Box and Baxter Box as rewardStyle. The retail affiliate infrastructure of the creator economy — and where it sits in AI Communications.
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