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Ten trends shaping African American beauty marketing: authenticity and representation, natural hair care (SheaMoisture, Cantu), social media and content creators, community engagement (Fenty Beauty, Beauty Bakerie), personalization for hyperpigmentation and curl patterns, clean and sustainable formulations, data and technology, expanded shade ranges, collaboration with Black entrepreneurs, education and empowerment.
Brands face new challenges in public relations and PR crisis management.
Through its research and strategic partnerships, the brand has managed to change the game for beverage e-commerce.
The influencer marketing landscape is constantly evolving.
Small brands outcompete large ones at influencer marketing through narrative alignment, agility, and precision, not reach. Case studies: Oatly, Allbirds, Liquid Death, Alo Yoga, Magic Spoon, Notion, Beardbrand, and Glossier.
Glossier, Fenty Beauty #FentyFace, Sephora Squad, Charlotte Tilbury, Huda Beauty, The Ordinary. 50 beauty social campaigns with named brands and hashtags.
AG1 built its CPG marketing moat through sustained, multi-year podcast advertising rather than retail scale, spending an estimated $2.2 million monthly across shows like Rogan, Huberman, and Ferriss.
B2B digital marketing spent a decade borrowing tactics from B2C and accepting its reputation as the less creative cousin. The 2026 reset — category creation, founder-led GTM, Citation Share as the metric.
Small pet brands face unique PR challenges scaling from authentic origins to national distribution, requiring operational rigor and crisis preparation to maintain trust.
In most consumer industries, marketing is about amplification. In cannabis, it's about reputation, regulation, and real human connection. Despite — or because of — billboard battles, disappearing Instagram accounts, and federal restrictions, a new wave of cannabis companies has built some of the most innovative brand-loyal marketing ecosystems in the world. Community Gardens, Rose, Miss Grass, dosist, Cann, Sundae School, and what they teach.
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