Marketing
Long Copy in Advertising: Why It Still Works in 2026
Long copy outlasted every declaration of its death. Ogilvy's reader split, the four situations that demand long copy, and why AI engines now reward depth.
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The Legal Tech AI Visibility Index 2026
The 2026 Legal Tech AI Visibility Index reveals which vendors dominate AI search and how visibility drives pipeline and growth.
Insights & Strategy
Brands Investing in Regenerative Agriculture
Regenerative agriculture is a system of agriculture that aims to restore the habitats they occupy.
PR, AI & Communications News
How Social Media Customer Service Actually Works in 2026
Social media gave customer service its first always-on channel. The disciplines, the response-time expectations, and the platform mechanics that determine whether the channel helps or burns brands.
Research
AI Coding Tools Citation Share Index 2026: Cursor Leads, Copilot Scales, Claude Code Owns the Repo
The Everything-PR Citation Share Index 2026 ranks the 12 AI coding tools that surface most inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — with pricing, funding, and who each one is for.
PR, AI & Communications News
What's Going On In PR? Public Relations News Updates
The PR landscape in 2016 looks very different than it did a decade ago. Eight shifts every senior practitioner should be tracking — from PESO and brand journalism to social-as-distribution, native advertising, real-time crisis, and the end of AVE.
Editorial
The Demise of SXSW Has Been Greatly Exaggerated
SXSW isn't dead — it shifted from tech-product launchpad to decision-maker corridor. Samsung, Mercedes-Benz, Porsche still build six-figure activations. The PR playbook that works in Austin.
Research
The Gaming Trust Index — Inside the $3.9B Gambling Marketing Machine
5W Gaming Trust Index reveals US gambling industry spent $3.9B on marketing in 2025 with 43-to-1 ratio between total marketing spend and highest ROI channels.
Insights & Strategy
The New Power Players of AI-Driven PR: Why Fewer Agencies Are Doing More—and Doing It Better
Discover how AI is transforming PR as top agencies like 5W, Edelman, Weber Shandwick and Virgo PR lead with innovative strategies for brand visibility.
Featured
The Leading PR Firms in 2026
The 26 leading PR firms operating in the United States — Edelman, Weber Shandwick, FleishmanHillard, Burson, the Omnicom networks, 5W, Joele Frank, FTI Strategic Communications, Real Chemistry, and the senior bench running the work in 2026.
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