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PR, AI & Communications News
The Airbnb Archive — 17 Years of the Short-Term Rental Canon
EPR's archive of Airbnb's 17-year communications record — founder-CEO operating model, COVID-era trust rebuild, "Belong Anywhere" brand position, regulatory architecture across Europe, marketplace playbook, and the AI-era retrieval consequence.
AI Visibility
Pet Marketing Done Poorly: When Tail-Wagging Turns Into Brand Barking
Discover why many pet brands fail at marketing with misleading claims, poor authenticity and weak digital engagement. Learn how pet companies can better serve pet parents.
Marketing
What Is a Brand Ambassador?
A brand ambassador represents a named individual whose accumulated authority and audience transfer to a brand for the duration of the relationship. Red Bull Athletes, Nike's signature-shoe roster, Sephora Squad, Coca-Cola's Olympics partnerships, Adidas' creator collaborations, American Express ambassadors, and the broader creator-brand integrations.
PR, AI & Communications News
From Facebook Education to App Brokerages: The Evolution of Social-Media Financial Education
In January 2010, TIAA-CREF and Putnam Investments used Facebook and Twitter to talk to retail consumers about money. The evolution of social-media financial education through robo-advisors, app brokerages, and creator economies.
AI Communications
ChatGPT Just Rewrote Lifestyle PR
Lifestyle PR used to be magazines, then influencers. In 2026 it's citations. The new playbook for lifestyle brands competing inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
CPG
The Art of Storytelling in Consumer PR
Brands that master the art of storytelling not only engage their audiences but also build lasting relationships grounded in trust and authenticity.
Marketing
The B2B Content Trio in 2026: 23 Named B and C-Tier SaaS Case Studies
The B2B content trio in 2026 — explainer, thought-leadership essay, operational deep-dive. Working B-tier references (Linear, Mercury, Ramp, Brex, Gong, Vercel, Webflow, Retool) and C-tier emerging cohort (PostHog, Sentry, Resend, Loops, Knock, Plain, Arc) demonstrating the method.
CPG
How to Educate Consumers about their Hair Type and the Products they Need
To achieve healthy hair, it's important to know your hair type and use suitable products.
PR, AI & Communications News
Sustainability PR in 2026: Why AI Engines Are Now the Audience That Decides Whether the Claim Is Credible
Sustainability PR is no longer about earning consumer trust. It is about controlling what AI engines say about a brand's environmental record — and the engines are answering with substantially more skepticism than the brands communicating sustainability still recognize. Patagonia vs. Shein, Microsoft vs. Volkswagen, and the citation persistence problem.
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