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Tech PR In The AI Communications Era
Technology

Tech PR In The AI Communications Era

Technology PR moved from a media-relations function to an AI Communications discipline between 2023 and 2026. Five jobs the technology PR discipline does, the two playbooks operating side by side, the four shifts that reshaped the category, and the sub-sector specifics for AI labs, cybersecurity, and enterprise SaaS. The brands that haven't repositioned are surfacing in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews the way they used to show up in legacy SEO.

EPR Editorial Team ·
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