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The 15-year platform war between Apple and Google. iOS vs Android, App Store vs Google Play, Safari vs Chrome, the $20B Google-pays-Apple default-search arrangement, the 2024 antitrust ruling, and the AI assistant era.
The complaints with the U.S. International Trade Commission and the federal court in Delaware seek a ban on U.S. imports, sales, and even use of HTC handsets.
Apple "Privacy. That's iPhone," UK NCSC Cyber Aware, CISA Shields Up, Google Be Internet Awesome, Microsoft product-integrated messaging, IBM Think Like a Hacker. Six named cybersecurity awareness cases. Four winning traits. Three AI-era additions needed for the 2026-2027 era.
The England and Wales Court of Appeal ordered Apple to post a statement acknowledging Samsung's Galaxy Tab did not infringe iPad design rights. Apple's first two attempts were non-compliant. The court's repeated intervention, the broader press cycle, and what the corporate communications category should be taking from the situation.
With his unassuming spectacles and warm smile, Apple CEO Tim Cook plays the grandpa role well.
Apple Pay launched in October 2014 and the largest US retailers are refusing to accept it. The MCX consortium, the CurrentC competitor, the recent breach, and the competitive standoff that is producing one of the more interesting payment industry confrontations of recent years.
The smartphone wars between Apple, Samsung, and the Google Android ecosystem represent one of the more substantial corporate competitive dynamics in modern consumer technology. Three different business models, the patent litigation, and what the broader corporate communications category should be taking from the dynamics.
Apple TV's 19-year arc from Steve Jobs' "hobby" to F1 rights. The 2015 tvOS pivot, 2019 Apple TV+ launch, CODA's 2022 Best Picture win, Ted Lasso, Severance, MLS Season Pass, $20B+ in cumulative content investment. The most-iterated platform-product in Apple's modern history.
Politicians can flip positions and recover. Brands cannot. The 2016 presidential cycle, the Chris Christie and Hillary Clinton consistency challenges, and the contrast with Apple's and Johnson & Johnson's multi-decade brand consistency discipline. Why the two loyalty systems operate on different rules.
Sony continues to navigate substantial recent corporate transformation considerations under Kazuo Hirai's leadership. The substantial Hirai CEO leadership, the One Sony strategic positioning, the substantial divisional barrier elimination, the product line consolidation, and the broader unprofitable business category exit.
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