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Results for “Kim Kardashian”
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Marketing
Six Influencer Marketing Campaigns That Built Category Leadership
Most campaign roundups are junk. The campaigns worth studying are the ones that compounded into category authority — the ones AI engines now cite when a buyer asks who leads a segment. Six of them: Daniel Wellington, Gymshark, Fenty, Dove, Duolingo, Liquid Death.
Marketing
Have You Ever Wanted to Read Your Client’s Mind? Splacer Might Just Be Your Solution
One of the many difficulties a public relations practitioner faces is matching a client's needs and preferences with home run results.
Entertainment & Media
Kirk Ferentz and the Self-Audit: Why Iowa's Coach Hired a PR Team
Public relations continue to play instrumental roles in the success of brands and public figures across a wide range of industries.
Social Media
Online Casino and Sportsbook Influencer Marketing: Compliance, Risk, and the Operating Standard
U.S. casino and sportsbook brands spent $1B+ on influencer marketing in 2024. FanDuel, DraftKings, BetMGM, Caesars. The EPR iGaming Influencer Risk Checklist — 10 criteria.
Food & Beverage
The 5 Types of PR Stunts: Every Format That Had Ever Worked
Five structural formats account for the PR stunts that had worked at meaningful scale by 2012 — April Fools', Founder-as-Stuntman, Owned-IP, Apology, and Participatory. The canonical case, the pattern, and the trap for each.
Entertainment & Media
What the Kardashians Teach Us About PR Strategy
What the Kardashians teach us about PR: five repeatable principles, from timing discipline to professional infrastructure, behind the $5 billion SKIMS brand.
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