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Coca-Cola's local marketing discipline: the bottler system as local infrastructure, the brand-as-infrastructure principle, how the Olympic and World Cup sponsorships function as local activation platforms, and what the Share a Coke local adaptation model teaches.
Employee social media governance in the AI Communications era — the four functions, what's changed since 2010, the modern policy framework, and the AI visibility implications that didn't exist in the original era.
Walmart's new store off Walden Avenue in Buffalo opened this month after a community relations situation that should have been resolved months earlier. The local transit authority had asked Walmart for six months to provide a bus drop-off location inside the store's parking area. A young woman had been killed two decades earlier crossing the same thoroughfare. The episode is small but instructive.
There are a number of reasons for forming LLCs.
Israeli companies operate under a different set of PR conditions than any peer market on earth. Five moves that actually work — from owning the origin story to building American and European proof points visibly — and the two habits killing Israeli PR programs.
Whole Foods went from 2016 FDA scrutiny to a $13.7B Amazon acquisition in 2017. The 8-year integration, the Amazon Fresh stack, and Just Walk Out.
Firing any employee comes with several costs, most of them hidden, as they don't show on any profit-loss statements or budgets.
The NFL is the largest sports property in America and the single most consequential communications laboratory. Ray Rice, Deflategate, Kaepernick, Snyder, Damar Hamlin, Mahomes, Kelce-Swift — the cases that define modern sports communications.
X Trends in 2026 — how the algorithm works under Musk, the Grok integration, verified-account weighting, and what it means for PR and crisis communications.
Jay-Z, Rihanna, Kim Kardashian, Wiz Khalifa — a look at the publicists behind the biggest names in entertainment and what celebrity PR actually involves beyond the red carpet.
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