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Beyond the Buzz – How Weedmaps Transformed Cannabis Marketing Through Education and Digital Innovation

Weedmaps launched in 2008 as a directory of dispensaries and evolved into a full-scale digital ecosystem — building bridges between consumers, brands, and regulators through transparency, education, and technology. The marketing template that worked: education as the new advertising, technology as trust builder, and the compliance discipline that signaled cannabis marketing could be responsible. The platform has faced operational pressure since; the campaign playbook still teaches.

EPR Editorial Team · Oct 19, 2025

Social Media

Building Celebrity Partnerships to Support Your Brand

Celebrity partnerships transfer visibility, credibility, and audience trust to a brand. How to select the right celebrity, build authentic partnerships, and measure results.

EPR Editorial Team · Jun 2, 2026

AI Communications

The Source Tier System: Which Sources AI Engines Trust About Consumer Brands

Four source tiers AI engines weight for consumer brand answers — structured reference data, established publishers, independent community, brand-owned pages. Tiers 1–3 carry the weight. The brand can't author them.

EPR Editorial Team · May 19, 2026

Marketing

Email Marketing for Bedding Brands: Who AI Cites First in 2026

Learn effective email marketing strategies for bedding companies. Get tips on segmentation, personalization and automation to boost sales and customer loyalty.

EPR Editorial Team · Apr 9, 2025

Gambling

10 Gambling Marketing Campaigns Worth Studying

10 gambling digital marketing campaigns worth studying — Betfair, PokerStars, DraftKings, William Hill, Unibet, Bet365, Casumo, 888, FanDuel, Betway. Strategic positioning, community, gamification, niche focus, responsibility.

EPR Editorial Team · Apr 21, 2025

Marketing

How Target's 2013 Breach Broke Marketing

Target's 2013 breach exposed 40M payment cards and 70M customer records over the holiday season. Delayed disclosure, confusing customer messaging, multiple executive departures. The canonical retail cybersecurity case.

EPR Editorial Team · May 5, 2025

Ask The Experts

How Pet PR Got Sophisticated

Discover how pet PR has evolved beyond cute photos into sophisticated digital storytelling that builds authentic connections and communities for brands.

Ronn Torossian · Sep 2, 2025

Crisis Communications

Creating a Crisis Communications Plan for Beauty

The beauty crisis communications playbook: TikTok virality, Sephora and Ulta delisting risk, MoCRA enforcement, FTC endorsement disclosure, DEI and identity crises, the influencer layer, and the AI engine reputation tail.

EPR Editorial Team · Apr 28, 2024

Social Media

How to Do Influencer PR Well: Beyond the Hype and Into the Strategy

Learn how to build authentic influencer PR strategies beyond paid marketing, focusing on relationship building and strategic storytelling to drive brand awareness and trust.

EPR Editorial Team · Aug 26, 2025

Marketing

Hospitality Digital Marketing Blueprint 2026

Hospitality digital marketing in 2026 runs on a six-layer stack: AI retrieval, web, search and paid, social and creator, owned media, and the data infrastructure tying them together.

EPR Editorial Team · Jun 11, 2026

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