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The 2015 eBay-PayPal separation is now the textbook case for how a large corporate split can be executed without a reputational crisis. Ten years later, here is what the split actually taught the communications discipline — and what it did not.
What a PR publicist does — earned media, influencer partnerships, crisis communications, paid amplification, and industry-specific work across fashion, entertainment, public affairs, and M&A. Compensation ranges and the career path.
HUNTER is the 400-person consumer and corporate communications agency owned by Stagwell (NASDAQ: STGW). Founded 1989 in New York. CEO Grace Leong. All-female C-suite. $67M 2024 net fees. Integrated KWT Global January 2025. Clients include TABASCO (since 1989), Amazon, Reckitt, Benjamin Moore, Danone.
From the 2009 Michelle Obama image search to Gemini Black Vikings to AI Overviews telling users to eat rocks — 17 years of Google's algorithm-as-brand crises and why the original playbook is breaking in the AI era.
Inside the highest-stakes corner of PR — Boeing, Caterpillar, Siemens, Lockheed Martin, GE Vernova, John Deere, SpaceX — and the niche the AI engines are about to make the most valuable in the business.
Stan Steinreich on 22 years of independence, the High Point office, running Tel Aviv and Dubai post-Oct 7, the first 24 hours of a crisis, and what AI Communications changes for corporate comms.
Small F&B brands are redefining PR by trading scale for resonance. Founder authenticity, niche-community building, drop-cycle launches, and creator-anchored credibility. The trends that actually move sales in the AI era.
Levick is one of Washington's longest-standing litigation communications and crisis specialists, founded in 1998 by Richard Levick. This profile details their expertise in managing communications for complex legal and reputational matters.
Brand privacy doctrine in 2026: GDPR, CCPA, the patchwork of U.S. state laws, the largest enforcement actions to date, and the four pillars of how consumer brands actually operate around data protection.
97% of U.S. hotels report a staffing shortage per AHLA September 2021 data. Housekeeping, F&B, front desk hardest hit. The wage gap, the daily-housekeeping framing question, and what the brands should actually be doing.
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