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Results for “Crisis PR”

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Fintech PR: Citation Share, Not Press Hits
Financial Services

Fintech PR: Citation Share, Not Press Hits

Fintech PR in 2026 looks nothing like fintech PR in 2018. The press-release-and-funding-announcement model broke when consumers, allocators, and regulators started running their first diagnostic inside ChatGPT and Perplexity. Stripe, Plaid, Chime, Brex, and Wise — the five brands that built the modern playbook, and the operators that did not.

EPR Editorial Team ·
The AI Crisis Response Workflow
AI Communications

The AI Crisis Response Workflow

Learn how AI can accelerate your crisis response workflow in three key areas: detection, assessment, and drafting. Understand the limits of AI in crisis management, emphasizing human approval for all communications and factual determinations. Prepare your bounded workflow before a crisis hits to leverage AI safely and effectively.

EPR Editorial Team ·
Alcohol Brand Digital PR: The 2026 Operational Playbook
Marketing

Alcohol Brand Digital PR: The 2026 Operational Playbook

The 2026 alcohol brand digital PR playbook — regulatory constraints (TTB, ASA, DISCUS, 21+ targeting), the major operators (Diageo, Anheuser-Busch InBev, Constellation, Pernod Ricard, Brown-Forman), the Casamigos $1B Diageo acquisition model, and the Bud Light/Mulvaney 2023 crisis that reshaped monitoring discipline. Compliance as creative constraint, not barrier.

EPR Editorial Team ·
James Harden's PR Profile: The Beard, the Five Trades, the Lifetime Adidas Ambition, and the Bifurcated-Star Problem
Entertainment & Media

James Harden's PR Profile: The Beard, the Five Trades, the Lifetime Adidas Ambition, and the Bifurcated-Star Problem

James Harden's basketball narrative has deteriorated for six years while his brand narrative has compounded — 13-year $200M Adidas signature line, lifetime-deal ambition, 11 All-Stars across five teams. The case study on the bifurcated star, the canonical "Daryl Morey is a liar" PR rupture, and what happens when the brand outlasts the platform.

EPR Editorial Team ·
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