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Starbucks Pumpkin Spice PR Crisis
Crisis Communications

Starbucks Pumpkin Spice PR Crisis

Starbucks just spent three weeks managing the most awkward PR crisis a beverage brand can have — proving that its signature drink does not actually contain pumpkin. The Food Babe investigation, the rapid corporate response, and the reformulation that turned criticism into a relaunch narrative.

EPR Editorial Team ·
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