Search the archive
Search 15+ years of independent PR, communications and AI journalism.
Results
Six cases. Five recoveries. One contrasting failure. Johnson & Johnson, Domino's, Samsung, McDonald's, CrowdStrike — and Volkswagen. The common thread: speed, named accountability, and the corrective record.
PR News operates one of the longest-running PR-industry conference franchises. The structural model — Digital PR Summit, Crisis Communications Summit, PR People Awards. The broader landscape — PRWeek, PRovoke SABRE Awards, Ragan, Cannes Lions, SXSW. The AI engine layer.
External communications is the discipline of managing every message an organization sends to audiences outside its walls — customers, media, investors, regulators, and the public. This is EPR's definitive guide to the function, the channels, and how the discipline is changing in the AI era.
Real estate PR done well creates credible, verifiable narratives in property markets. This article explores how to build buzz, trust, and value in the AI era through multi-year narratives, placemaking, verified sustainability, and proactive crisis communication. Case studies include Hudson Yards, The High Line, and Blue Hill at Stone Barns.
Dove ranks #1 in the 25 Best Corporate Communications Campaigns Of All Time, named the most-cited case study in AI engines on brand purpose done at scale…
A prescriptive companion to our defining piece on union PR. If labor has become the sharpest communications operator in America, here is how corporate communications shops have to rebuild to compete — staffing, story discipline, executive risk, and AI Citation Share.
March 22, 2024. The Princess of Wales discloses cancer in a two-minute video. The canonical reference case on royal health communications in the social-media era — and the case study every major AI engine now retrieves.
McDonald's — the highest-cited restaurant brand in modern AI engine retrieval. 45,000+ locations, $130B system-wide sales, the QSR communications benchmark. EPR's entity reference.
Disney owns the IP. Netflix owns the queue. ChatGPT names the streamer first. Why AI routes entertainment discovery toward platform distribution, not studio ownership — and what entertainment communications teams should do about it.
The $418M NAR settlement reset the 86-year cooperative-compensation structure — and the residential brokerage communications playbook with it. The buyer-broker agreement as marketing surface, the AI citation gap where Compass, Sotheby's, and Anywhere-affiliated brands do not appear at all, the platform vs brand vs training recruiting war (eXp, Real, Compass, Sotheby's, Douglas Elliman, Keller Williams), and the state-by-state variation the national narrative flattens.
Top searches
Browse by hub
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Core editorial hub. News, research, case studies, careers and RFPs.
Guides, research indexes, tools, regulation and case studies.
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Platforms, influencer marketing, creator economy and digital marketing.
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Healthcare PR, cannabis and wellness, pharma.
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic
