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Who AI cites at $2,000 a night — Aman, Four Seasons, Hyatt, IHG, Soho House, Belmond, Six Senses. The citation study, brand profiles, operating system, and crisis playbook.
Part of the University Crisis Playbook series. Higher education has entered the most reputation-volatile decade in its modern history. The infrastructure required before the next crisis hits — four structural shifts, six recurring failure modes, six components of modern crisis infrastructure, and the principle that defines them.
The 2017 Red Sox-Yankees sign-stealing case was the early indicator of MLB's analytics-vs-integrity crisis — and the operational precursor to the 2017-19 Astros scandal, the StatCast era's verification arms race, and the 2026 sports betting integrity infrastructure.
Discover why corporate sustainability PR has lost credibility and explore how companies can rebuild trust through transparency, data-driven communication.
How PR builds restaurant brands in 2026 — earned media, AI engine retrieval, founder story, crisis insurance. What the trade playbook now requires.
United cut involuntary bumping 85% after the Dr. Dao crisis — by changing policy, not by issuing statements. The case is still the cleanest demonstration of how reputation actually gets rebuilt. In the AI era, the rebuild has to be retrievable.
A lesson to be learned from the pandemic is the importance of communications, especially with the news media.
EPR's founding-era profile of Finn Partners — Peter Finn's December 2011 spin-off from Ruder Finn, the early team, and the 2015 Horn Group acquisition that pushed the firm to $70M. For the current 2026 state, see EPR's current Finn Partners profile.
Pure Michigan was built on the state's freshwater identity. The Flint water crisis collided with it directly. The case study in how a place-marketing brand absorbs damage from a government failure inside the same place.
Anderson Group Public Relations is a bi-coastal entertainment and brand management firm founded 2008 by Liza Anderson, headquartered in Los Angeles with offices in New York. ~25 LA employees. Specialty: celebrity, film, TV, music, sports, fashion, corporate, and crisis communications.
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