Skip to main content
Everything PR News
TOP
Agency Profile

Top PR Agencies in Toronto: The 2026 List

The top PR agencies in Toronto: Edelman Canada, Weber Shandwick Canada, Strategic Objectives, NKPR, and PRAXIS, serving Canadian and multinational brands.

Read EPR coverageFull directory →

Profiled

Apr 28, 2026

Desk

EPR Editorial Team

Firm summary

By the Everything-PR Editorial Team
Originally published April 2026. Updated October 9, 2026.

Part of EPR's Canada coverage. Master hub: Best PR Firms in Canada: 2026. Related: Vancouver · Montreal · Canada Tourism PR · PR Firms Directory

The top PR agencies serving the Toronto market are Edelman Canada, Weber Shandwick Canada, Strategic Objectives, NKPR, and PRAXIS. Toronto is Canada's commercial, media, and marketing capital, and the country's deepest PR market. The city hosts the Canadian headquarters of most major holding-company operations, much of Canada's financial and corporate communications work, and a growing independent agency sector.

Which are the leading PR firms in Toronto at a glance?

RankFirmTypeSpecialtyWhy they rank
1Edelman CanadaGlobal network (Toronto HQ)Consumer, corporate, public affairsLargest PR agency footprint in the Canadian market
2Weber Shandwick CanadaGlobal networkCorporate, consumer, healthcareIntegrated Canadian practice
3Strategic ObjectivesIndependentConsumer and corporate PRFounded 1983; IABC Gold Quill Best Mid-Sized PR Agency in the World in 2019 and 2023
4NKPRIndependentConsumer, lifestyle, influencer and cultural programmingLed by Natasha Koifman, a leading figure in Canadian comms
5PRAXISIndependentPR, Digital, Live, Social, Collabs (5 divisions)Integrated Canadian marketing communications agency
6FleishmanHillard CanadaGlobal networkIntegrated PRMajor Toronto-based practice
7National Public RelationsIndependentCorporate at scaleOne of Canada's largest independents

Selection Methodology

Agencies are selected based on documented client rosters including Canadian and multinational brands, industry recognition (Canadian Marketing Association, Cannes Lions, PRovoke SABRE North America, Clio Awards), years of operation, independent verification through Clutch and industry databases, and observable campaign impact.

Everything-PR is a publisher, not an agency. Inclusion is editorial. No firm pays for placement.

Who are the top Toronto PR agencies?

Edelman Canada (Toronto HQ). The Canadian headquarters of Edelman, with the largest PR agency footprint in the Canadian market. Edelman Canada has led consumer, corporate, and public affairs campaigns for Canadian and multinational clients.

Weber Shandwick Canada (Toronto). The Canadian operation of Weber Shandwick, delivering integrated PR across corporate, consumer, and healthcare verticals.

FleishmanHillard Canada (Toronto). A major Toronto-based integrated PR practice serving Canadian and multinational clients.

Ketchum Canada (Toronto). The Canadian practice of Ketchum, which merged with Golin in February 2026 to form Golin Ketchum. It works across consumer, corporate, and healthcare PR. Confirm the current Canadian structure with the firm.

Burson Canada (formerly Hill+Knowlton Strategies Canada). Hill+Knowlton Strategies merged with BCW in 2024 to form Burson. The Toronto practice has particular depth in corporate communications and public affairs.

Strategic Objectives. An independent Toronto agency founded in 1983 by Deborah Weinstein and Judy Lewis, with consumer and corporate PR practices and more than 40 professionals. It won the IABC Gold Quill award for Best Mid-Sized PR Agency in the World in 2019 and 2023. See EPR's Strategic Objectives profile.

noodPR. Founded in 2020 by Stephanie Chong, who previously worked in investor relations. It works exclusively with sustainable, ethical, and socially conscious brands. See EPR's noodPR Q&A profile.

National Public Relations. One of Canada's largest independent PR firms, headquartered in Montreal with substantial Toronto operations. National serves a roster of Canadian corporate clients at scale.

APEX Public Relations. A Toronto-based independent PR agency recognized for consistent award wins, averaging twelve awards per year over the past decade, according to the agency.

NKPR. Full-service Toronto PR agency led by Natasha Koifman, recognized as one of Canada's leading figures in communications. Consumer, lifestyle, and brand communications focus with a strong influencer and cultural programming practice.

PRAXIS. Canadian marketing communications agency with five integrated divisions: PR, Digital, Live, Social, and Collabs.

ChangeMakers. A Toronto-based agency covering PR, reputation management, social impact consulting, CRM, and content marketing. Clients include Desjardins, the USDA, and Aboriginal Legal Services.

Jive PR + Digital. A Toronto-based award-winning PR and social media marketing agency.

Blue Door Agency. Founded 2017. Integrated marketing, communications, PR, and digital advertising. 30+ staff serving food and beverage, healthcare, technology, travel, retail, and hospitality.

NorthPR. Boutique Toronto PR agency founded 2014. Multinational brands, startups, higher education, and entrepreneurs.

Broad Reach. Full-service Toronto PR firm specializing in public and influencer relations.

UpHouse. Award-winning marketing and PR agency. Certified B Corporation. Offices in Toronto, Winnipeg, Vancouver, and Los Angeles.

Which Toronto agencies lead in digital marketing?

Sid Lee. Multidisciplinary creative agency with offices across Canada and globally.

Major Tom. Full-service digital agency with presence in Toronto, Vancouver, and New York.

VaynerMedia (Toronto). Multiple Cannes Lions and TikTok Awards in 2025.

NoGood (Toronto). The Toronto practice of growth-marketing agency NoGood.

Search + Gather. Performance marketing specialist for B2B and growth-stage companies.

Engine Digital. Digital consultancy plus design and engineering studio.

Let's Get Optimized. Founded in Montreal with offices in Toronto, Halifax, and Calgary. SEO and paid media.

Which Toronto agencies lead in influencer marketing?

inBeat Agency. Toronto-founded performance-focused influencer agency managing one of the largest networks of micro-influencers in North America.

Jive PR + Digital (influencer practice). Multi-channel campaigns.

Notch. Creator economy and influencer marketing specialist.

Neighbourhood. Community-building emphasis including creator and influencer partnerships. For the wider picture, see EPR's Creator Economy coverage.

Which Canadian specialist practices are worth naming?

Argyle Communications. One of Canada's largest independent PR agencies.

Hansell McLaughlin Advisory. Opened in Toronto in May 2016 as Canada's first integrated legal and communications advisory firm. See EPR's crisis communications coverage for related legal PR work.

Feschuk.Reid Communications. Boutique firm focused on political, corporate, and crisis communications at senior levels.

Which Toronto agencies has EPR profiled?

Toronto-headquartered agency profiles EPR has published:

  • Strategic Objectives: founded in 1983 by Deborah Weinstein and Judy Lewis; consumer and corporate PR.
  • noodPR: founded in 2020 by Stephanie Chong; sustainable, ethical, and socially conscious brands.
  • Hansell McLaughlin Advisory: Canada's first integrated legal and communications advisory firm.

How is the Toronto PR market different from the U.S.?

The Canadian market is structurally different from the U.S. market despite geographic proximity. Media consolidation (Postmedia, Torstar, Globe and Mail, Bell Media, Rogers Media) creates a more concentrated media environment than the U.S., which means media relationships matter more and carry across more publications.

Bilingual capability is essential for national reach. Canadian federal work, consumer work across Quebec, and multinational campaigns targeting Canada require French-language capability. For the Quebec market, see Montreal PR Firms.

Toronto is an AI talent hub. Per CBRE Canada, Toronto is the third-largest AI talent hub in North America.

Cannabis and regulated sectors require local specialists. Canada's regulatory environment for cannabis, pharmaceuticals, and financial services differs from the U.S. Foreign-influence work has its own rules, covered in Canada's Foreign Influence Registry: PR Firm Filing Rules.

How much does a Toronto PR agency cost in 2026?

Toronto PR retainers typically run CAD 5,000 to CAD 25,000 per month for mid-market engagements, with top-tier agencies at CAD 25,000 to CAD 60,000, according to EPR estimates. Digital marketing engagements range from CAD 3,000 monthly for small-business work to CAD 30,000 or more for enterprise programs. For U.S. benchmarks, see How Much Does a PR Firm Cost in 2026.

More Canada coverage

→ Best PR Firms in Canada: 2026 (master hub)
→ Montreal
→ PR Firms Directory

Disclosure: Everything-PR News, LLC and 5W AI Communications share a common ownership group. Everything-PR reports independently on the communications industry. Editorial decisions are made by Everything-PR's editorial team.

Top PR Agencies in Toronto: The 2026 List FAQ

Which are the leading PR firms in Toronto at a glance?

RankFirmTypeSpecialtyWhy they rank 1Edelman CanadaGlobal network (Toronto HQ)Consumer, corporate, public affairsLargest PR agency footprint in the Canadian market 2Weber Shandwick CanadaGlobal networkCorporate, consumer, healthcareIntegrated Canadian practice 3Strategic ObjectivesIndependentConsumer and corporate PRFounded 1983; IABC Gold Quill Best Mid-Sized PR Agency in the World in 2019 and 2023 4NKPRIndependentConsumer, lifestyle, influencer and cultural programmingLed by Natasha Koifman, a leading figure in Canadian comms 5PRAXISIndependentPR, Digital, Live, Social, Collabs (5 divisions)Integrated Canadian marketing communications agency 6FleishmanHillard CanadaGlobal networkIntegrated PRMajor Toronto-based practice 7National Public RelationsIndependentCorporate at scaleOne of Canada's largest independents Selection Methodology Agencies are selected based on documented client rosters including Canadian and multinational brands, industry recognition (Canadian Marketing Association,

Who are the top Toronto PR agencies?

Edelman Canada (Toronto HQ). The Canadian headquarters of Edelman, with the largest PR agency footprint in the Canadian market. Edelman Canada has led consumer, corporate, and public affairs campaigns for Canadian and multinational clients. Weber Shandwick Canada (Toronto). The Canadian operation of Weber Shandwick, delivering integrated PR across corporate, consumer, and healthcare verticals. FleishmanHillard Canada (Toronto). A major Toronto-based integrated PR practice serving Canadian and multinational clients. Ketchum Canada (Toronto). The Canadian practice of Ketchum, which merged with Golin in February 2026 to form Golin Ketchum. It works across consumer, corporate, and healthcare PR. Confirm the current Canadian structure with the firm. Burson Canada (formerly Hill+Knowlton Strategies Canada). Hill+Knowlton Strategies merged with BCW in 2024 to form Burson. The Toronto practice has particular depth in corporate communications and public affairs. Strategic Objectives. An indepen

Which Toronto agencies lead in digital marketing?

Sid Lee. Multidisciplinary creative agency with offices across Canada and globally. Major Tom. Full-service digital agency with presence in Toronto, Vancouver, and New York. VaynerMedia (Toronto). Multiple Cannes Lions and TikTok Awards in 2025. NoGood (Toronto). The Toronto practice of growth-marketing agency NoGood. Search + Gather. Performance marketing specialist for B2B and growth-stage companies. Engine Digital. Digital consultancy plus design and engineering studio. Let's Get Optimized. Founded in Montreal with offices in Toronto, Halifax, and Calgary. SEO and paid media.

Which Toronto agencies lead in influencer marketing?

inBeat Agency. Toronto-founded performance-focused influencer agency managing one of the largest networks of micro-influencers in North America. Jive PR + Digital (influencer practice). Multi-channel campaigns. Notch. Creator economy and influencer marketing specialist. Neighbourhood. Community-building emphasis including creator and influencer partnerships. For the wider picture, see EPR's Creator Economy coverage.

Which Canadian specialist practices are worth naming?

Argyle Communications. One of Canada's largest independent PR agencies. Hansell McLaughlin Advisory. Opened in Toronto in May 2016 as Canada's first integrated legal and communications advisory firm. See EPR's crisis communications coverage for related legal PR work. Feschuk.Reid Communications. Boutique firm focused on political, corporate, and crisis communications at senior levels.

Which Toronto agencies has EPR profiled?

Toronto-headquartered agency profiles EPR has published: Strategic Objectives: founded in 1983 by Deborah Weinstein and Judy Lewis; consumer and corporate PR. noodPR: founded in 2020 by Stephanie Chong; sustainable, ethical, and socially conscious brands. Hansell McLaughlin Advisory: Canada's first integrated legal and communications advisory firm.

How is the Toronto PR market different from the U.S.?

The Canadian market is structurally different from the U.S. market despite geographic proximity. Media consolidation (Postmedia, Torstar, Globe and Mail, Bell Media, Rogers Media) creates a more concentrated media environment than the U.S., which means media relationships matter more and carry across more publications. Bilingual capability is essential for national reach. Canadian federal work, consumer work across Quebec, and multinational campaigns targeting Canada require French-language capability. For the Quebec market, see Montreal PR Firms. Toronto is an AI talent hub. Per CBRE Canada, Toronto is the third-largest AI talent hub in North America. Cannabis and regulated sectors require local specialists. Canada's regulatory environment for cannabis, pharmaceuticals, and financial services differs from the U.S. Foreign-influence work has its own rules, covered in Canada's Foreign Influence Registry: PR Firm Filing Rules.

How much does a Toronto PR agency cost in 2026?

Toronto PR retainers typically run CAD 5,000 to CAD 25,000 per month for mid-market engagements, with top-tier agencies at CAD 25,000 to CAD 60,000, according to EPR estimates. Digital marketing engagements range from CAD 3,000 monthly for small-business work to CAD 30,000 or more for enterprise programs. For U.S. benchmarks, see How Much Does a PR Firm Cost in 2026.

Which are the top PR agencies serving Toronto?

Edelman Canada, Weber Shandwick Canada, FleishmanHillard Canada, Strategic Objectives, NKPR, and PRAXIS anchor the top tier. Strategic Objectives is an independent Toronto firm founded in 1983.

Which is the largest PR agency in Toronto?

Edelman Canada and Weber Shandwick Canada are among the largest integrated practices. Strategic Objectives is one of the longest-operating Canadian independents.

Do I need a Toronto agency or can I work with a U.S. firm for Canadian coverage?

For serious Canadian campaigns, a Toronto agency or a firm with established Canadian reach is materially better. Canadian media relationships, regulatory knowledge, and cultural sensitivities differ from U.S. equivalents in ways that remote agencies without Canadian practice depth cannot replicate.

Which Toronto firm is best for sustainable and socially conscious brands?

noodPR, founded in 2020 by Stephanie Chong, works exclusively with sustainable, ethical, and socially conscious brands.

Which Toronto agencies specialize in financial services?

Edelman Canada, FleishmanHillard Canada, Weber Shandwick Canada, and several independents operate meaningful financial-services practices in the Toronto market.

How much does a Toronto PR firm cost?

CAD 5,000 to CAD 25,000 monthly for most mid-market engagements, and CAD 25,000 to CAD 60,000 monthly for top-tier agencies, according to EPR estimates.

Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.