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Video PR controls the narrative because it leaves the least room for interpretation. Dollar Shave Club's 2012 $4,500 launch video to $1B Unilever acquisition. Red Bull Media House's brand-as-broadcaster doctrine. GoPro's UGC pipeline. The mechanics of three doctrines.
By spring 2016, Flint was a Washington story. Two dozen lobbying entities, $220M in WRDA, Dan Kildee's $800M package, and the $15B lead-pipe replacement provision that ultimately followed.
Delivering bold strategies that incorporate a global perspective, Piccolo PR has mastered the art of driving commercial success.
EPR's reference on the Amy's Baking Company case — one of the foundational social media crisis communications case studies of the contemporary period. Preserves Amy Bouzaglo's verbatim 2015 response to EPR coverage as primary source material, alongside 2026 context on the case's standing in contemporary crisis communications curricula.
Interdependence Public Relations (IDPR) is a Chicago-headquartered tech-powered digital PR firm founded 2012. ~76 employees, $5.3M revenue (2026). Led by President Sarah Schmidt. Proprietary AI predictive analytics platform and performance-guarantee fee model. Sectors: B2B tech, consumer tech, CPG, beauty, health & wellness, hospitality, F&B, crisis.
March 2018 disclosure that Claire Foy was paid less than Matt Smith across the first two seasons of The Crown. The reference case in entertainment-industry pay-disclosure crisis response — contextualization that backfired, structural pivot.
Traditional PR vs. Digital PR is a distinction that is often discussed but not always clearly understood. Traditional PR and digital PR are routinely treated as separate disciplines, but the separation is increasingly artificial. Understanding the distinction — and where it breaks down — is useful for structuring PR programs and evaluating agencies. What Traditional […]
BMW's PR strategy runs on the longest-tenured tagline in luxury automotive, a tight halo product line, a three-brand architecture, and crisis discipline most peers can't match. Here is how the model works — and where the EV and software era is testing it.
The PR News Roundup is EPR's weekly briefing on what's moving in the communications industry — agency moves, AI engine retrieval shifts, Citation Share events, crisis cases, and the discipline-level changes shaping the next decade. Published every Tuesday, starting June 23, 2026.
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