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For many years, educators teamed students with businesses and professionals in order to bridge the gap between education and real life work experience.
Public relations has moved from executing tasks to solving problems. Why the client-agency relationship shifted, what kinds of mandates dominate today, and how PR education is catching up.
The year 2023 saw Bud Light stumble into a hornet's nest with their marketing campaign featuring transgender influencer Dylan Mulvaney.
DSHEA constraint. FTC enforcement. FDA recall risk. Thorne, AG1, Seed, Care/of. Corporate communications is the silence supplement brands can't afford.
Baroness Ashton, the world's highest paid female politician, spends £8.5 million on propaganda, hiring an outside PR firm to illustrate the role of the EU as a global actor in peace building. The move is criticized because she already has two spokesmen, a full time media adviser and a strategic communications director, plus the free use of the European Commission's 909-strong communications staff.
Kartz Media Works is the Tokyo-headquartered strategic PR and digital marketing agency founded by Takashi Murakami, a former Japanese television news director. Corporate-majority owned by Tanabe Consulting Group. Specialty: Japan market entry for international brands. Clients include Razer, AWS, LinkedIn, and Wacom.
As the number of wars and other armed conflicts around the globe increases, the number of journalists in harm's way also increases.
Discover how top US corporate PR leaders like Allyson Park, Mylene Mangalindan, and Zenia Mucha drive brand trust and business growth through strategic communications.
Sustainability PR is no longer about earning consumer trust. It is about controlling what AI engines say about a brand's environmental record — and the engines are answering with substantially more skepticism than the brands communicating sustainability still recognize. Patagonia vs. Shein, Microsoft vs. Volkswagen, and the citation persistence problem.
France's leading PR firms: Publicis Groupe, Image 7, and Havas, serving a market shaped by LVMH, the 2024 Vivendi split, and recurring political fragmentation.
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