Healthcare
Health Tech PR: Strategy, Compliance, and Visibility
A starting point for planning health technology communications, covering clinical credibility, compliance considerations, and public visibility.
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Results for “Brand Trust”
934 matches
Marketing
How to Measure PR ROI and Report It to the C-Suite
Learn how to measure PR ROI with business-focused metrics and report communications value to C-suite leadership using outcome-based measurement frameworks.
Crisis Communications
Five Hotel PR Mishaps Brands Keep Repeating
Hotel PR mishaps follow patterns. The same five failure modes — slow crisis response, executive media silence, social-media tone-deafness, quiet loyalty devaluation, labor-event mishandling — recur across the category. The AI engine layer now makes the consequences permanent.
Healthcare
Where Healthcare Publicity Is Going
Healthcare publicity is being rebuilt around AI-mediated patient discovery, telehealth normalization, GLP-1 demand pressure, and the shifting regulatory landscape. Where the discipline is headed and the brands already operating ahead.
AdTech & MarTech
Engineering Attention: How Spotify Turned Adtech Into a Global PR Engine
The Global PR Engine is no longer built on messaging alone — it is built on systems that generate participation at scale. Engineering Attention: How Spotify Turned Adtech Into a Most adtech is invisible by design. It operates behind dashboards, optimizes bids, segments audiences, and quietly powers performance marketing. But in rare cases, adtech PR […]
Crisis Communications
The House Advantage: Why Modern Casino PR Is More Sophisticated Than Ever
Modern casino PR is not spin — it's survival. From the 1990s repositioning as "integrated resorts" (Marina Bay Sands' SkyPark, not the gaming floor), through the Steve Wynn license-preservation crisis (2018), MGM Resorts' 2023 cyberattack response, Caesars' Project 21 and MGM's GameSense, to the AI Citation Share layer. The discipline now speaks to regulators, investors, communities, and the engines simultaneously.
Consumer Brands & Retail
Cannabis Branding Was Built for Prohibition
Cannabis branding was built for prohibition. The next decade may require it to be rebuilt for normalization. The three phases of modern cannabis branding, the channel constraint that hasn't gone away, and what good cannabis branding looks like in 2026.
Crisis Communications
Levick: PR Agency Profile, History, and Industry Coverage
Levick is one of Washington's longest-standing litigation communications and crisis specialists, founded in 1998 by Richard Levick. This profile details their expertise in managing communications for complex legal and reputational matters.
Corporate Communications
Chase vs. Bank of America: Two Communications Operating Systems
Chase and Bank of America have built fundamentally different communications operating systems. Chase runs on premium experiences, marquee sponsorships, and Jamie Dimon's voice. Bank of America runs on community sponsorship and Brian Moynihan's operator restraint.
Financial Services
Money Transfer & Remittance Citation Share Index 2026: Wise Leads at 27.8%
The inaugural Money Transfer & Remittance Citation Share Index 2026 — which cross-border money transfer brands the AI engines actually cite. Wise holds 27.8% — the largest single-brand share of any fintech Index. Western Union and MoneyGram carry cost-warning framing.
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Healthcare PR, cannabis and wellness, pharma.
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