Social Media
How to Create Your Brand's Voice on Social Media
Nike, Coca-Cola, Apple, Starbucks. Brand voice vs. brand tone — defined, compared, and applied across social media channels.
Search the archive
What are you looking for?
Search 15+ years of independent PR, communications and AI journalism.
Results
Results for “Apple”
983 matches
Technology
ICANN gTLD Application Fees: From the 2012 $350M Round to the 2026 Next Round
ICANN's 2012 gTLD round: $350M in fees, 2,091 applications, ~1,200 new gTLDs added. The next round opens April 2026. Web3 domains and AI answer engines now compete with the DNS.
Insights & Strategy
25 Lifestyle PR Campaigns That Actually Worked
25 verified lifestyle PR campaigns — Dove Real Beauty, Nike Dream Crazy, Patagonia Don't Buy This Jacket, Red Bull Stratos, Spotify Wrapped, Apple Shot on iPhone, Amazon Prime Day, Glossier. Each with documented launch date, mechanic, and measurable outcome.
Marketing
Brands That Held and Brands That Retreated: Pride Month Marketing After Bud Light
Pride Month marketing in 2026 is a brand integrity question, not a campaign question. Which brands held — Apple, Ben & Jerry's, Levi's, Patagonia — and which retreated, including Target and Bud Light. The operational record speaks inside AI engines.
Multicultural Marketing & DEI
Brands Standing With the LGBTQ+ Community: Pride Month 2022 and the Florida Fight
Pride Month 2022 has produced the widest split in corporate LGBTQ+ marketing in two decades. Brands with decades of policy backing are amplifying — Apple, Levi's, Ben & Jerry's, Marriott, Salesforce. The Florida fight over Disney has changed the calculus for national brands on state-level legislation.
Crisis Communications
Google Fixed Android Security Flaws: The Mobile Vulnerability Disclosure Cycle in 2017
Google's monthly Android Security Bulletin turns 18 months old this April. The disclosure cycle, Apple's culture of opacity, Samsung Knox positioning, the Qualcomm supplier-coordination challenge, and the CISO-communications partnership that separates strong mobile vulnerability communications from weak.
Public Relations
Andrea Cunningham: The PR Pioneer Who Built Steve Jobs
Sarah Snook played her in the 2015 Aaron Sorkin Steve Jobs film. Walter Isaacson sourced her for the authorized biography. Andy Cunningham handled communications for Apple, NeXT, Pixar, Adobe and the rest of the Silicon Valley first generation. Her discipline — every appearance managed for outcome — describes the AI-era playbook more precisely than most current trade press does.
Insights & Strategy
Social Media Brands: Data, Rankings, Strategies and Company Profiles
The social media conversations universe is dominated by big brands, famous all over the world. Coke, Apple and Google are on the top three places, followed by other important names, as a new monthly report that tracks the social media “conversations” related to the top 100 consumer brands shows. The report was made by PQ Media, the leading provider of global media econometrics and pioneer of emerging media research, and uberVU, a social media audience measurement firm.
Social Media
IT and Tech Brand Marketing on Social: Who AI Cites First in 2026
Microsoft launched the #EmpowerEveryPerson campaign to highlight its commitment to inclusivity and accessibility in technology.
Industry Leaders
The CEOs Who Built Reputation Capital the Hard Way
Effective communication is a key trait for successful CEOs, particularly in the financial sector, where transparency, trust, and clarity are paramount.
Top searches
Browse by hub
PR Firms Directory
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Public Relations
Core editorial hub. News, research, case studies, careers and RFPs.
AI Communications
Guides, research indexes, tools, regulation and case studies.
Crisis Communications
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Reputation Management
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Digital, Social and Influencer
Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
Food and Beverage
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic