Marketing
Why Buyer Personas Are So Important
Trying to determine the right buyer personas can be as challenging as celebrity judges trying to determine who the masked singer is.
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Insights & Strategy
How the Sex Tech Industry Built a $30 Billion Category Without Paid Advertising
The sex tech industry crossed $30 billion in 2024 without paid advertising — blocked from Meta, Google, payment processors, and premium publisher inventory. The defining EPR piece on how the category built itself through earned media, founder credibility, and answer-engine visibility — with the Kardashian overwhelm and Traci Lords escape playbooks running at category scale.
Corporate Communications
Airbnb's Corporate Communications: When the CEO Is the Message
Brian Chesky runs Airbnb communications as founder-CEO direct messaging, not corporate PR. Sustained Twitter/LinkedIn presence, founder-led product narrative, 2020 IPO discipline, and the 2024 organizational restructure.
Fintech
Apple Pay Owns the Wallet Answer
The inaugural Mobile Wallets Citation Share Index 2026 — which mobile wallets and P2P payment apps ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Apple Pay holds 28.6%. Venmo owns P2P. Zelle carries a fraud caveat.
Crisis Communications
Showing Accountability During Crisis Situations
In the age of instant information and hyperconnected communities, any brand can find itself at the center of a PR crisis.
Legal & Litigation Communications
The Pitfalls of Failed Litigation PR: Real-Life Examples and What Went Wrong
BP's Deepwater Horizon response and United's passenger-dragging incident — two textbook cases where failed litigation PR turned recoverable legal exposure into permanent reputation damage. What went wrong and the moves that compounded the loss.
Marketing
Inclusive Advertising: The Operating Playbook
Inclusive advertising is building campaigns around common human values across age, gender, ethnicity, ability and orientation rather than a single default audience. The seven-practice operating playbook — and what separates it from performative advertising.
Influencer Marketing
Influencer Marketing 111132
Calvin Klein Asia and Laneige's Sydney Sweeney partnership — two case studies in how brands build AI citation authority by entering culture rather than interrupting it. What fandom and layered creator strategy produce in the answer-engine era.
Marketing
Marketing Predictions for 2021: Where the Discipline Is Heading
Eight marketing predictions for 2021. The pandemic pulled e-commerce forward five years, TikTok became a primary channel, first-party data went from talking point to mandate, newsletter media broke out, and brand purpose stopped being optional. The teams writing the 2021 plan are building against a market that looks structurally different.
PR, AI & Communications News
How Moms Actually Get Product Recommendations on Social Media in 2026
Do moms buy based on recommendations by other mothers? They always did, they always will. Then why are social media recommendations so powerful in influencing purchase behaviors in moms?
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