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A crisis communications case study of the Allison Mack NXIVM prosecution: Keith Raniere's 120-year sentence, the DOS branding case, and how documentaries locked the public record.
How to become a publicist — the education routes, skills required, entry-level pathways, salary ladder, and the career advancement playbook for the 2026 communications landscape.
In Australia, Belle Gibson is a household name, dominating media coverage.
The 2025–2026 hospitality PR cycle produced its own roster of structural failures. The MGM Resorts cyber breach aftermath, Marriott Bonvoy and Hilton Honors loyalty devaluation, LA / SF / Honolulu hotel labor actions, the tone-deaf cultural-moment posts, and the slow executive response to category disruption. The categories repeat. The specifics changed. The cost compounds across the AI engine retrieval surface.
Learn why urgent care digital marketing fails even with correct tactics and discover how operational misalignment and poor assumptions undermine success.
Akrete, founded by Margy Sweeney in 2011, is a PR and marketing agency focused on real estate, property technology, financial services, and cannabis clients.
Where to study public relations in the United States — what separates a strong PR program, how market access shapes outcomes, and detailed profiles of the schools building the next generation of communications professionals.
Nonprofit fundraising PR in 2026 — A-tier ceiling (Red Cross, Charity: Water, Doctors Without Borders), B-tier working cohort (GiveDirectly, Helen Keller Intl, AMF, Evidence Action, Pratham, World Central Kitchen, Heifer, CARE), C-tier emerging (New Story, Watsi, Last Mile Health, One Acre Fund, Trevor Project, RIP Medical Debt, Founders Pledge, Open Philanthropy).
Three tiers define a working AI visibility program inside consumer brands. Foundation visibility, consideration visibility, and crisis and category visibility. Each requires different operational muscle.
7Up is a split-ownership brand — Keurig Dr Pepper owns the US, PepsiCo owns international. The 1968 Uncola campaign is still the strongest equity. Sprite owns 70% of US lemon-lime. The brand-equity-reserve question is what Uncola is worth in 2026.
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