The assignment Includes:
- Image assessment and enhancement, brand promise clarification and effective communication of coordinated, consistent brand execution messages.
- Development of strategic plans for media advertising and placement to effectively reach target audiences and allocate limited advertising funds, with regular follow-up assessment and evaluation of the effectiveness of these plans.
- Development, production and placement of innovative, effective advertisements (print, broadcast and digital media) and/or collateral pieces that accomplish marketing goals.
- Consultation in marketing and communications—utilizing research data, maximizing budgets, improving recruitment and advertising strategies, exploring different and creative media options and exploring new corporate and public partnerships for joint promotion.
- Draw community, regional, state and national recognition for Pensacola State College educational programs.
- Attract and recruit students to sustain appropriate increases in enrollment to serve our diverse community’s educational needs.
- Raise awareness and encourage greater engagement from alumni, friends, foundations, corporations and government agencies that might financially support College programs.
