The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
Moxie Communications Group is an independent full-service PR agency founded 2011 by Taryn Langer in New York. 45 people across NYC, LA, SF. Clients include Oura, Liquid Death, Trove, Babylist, Noom, Chief, BillionToOne.
Who was the first social media influencer? The shortlist is short \u2014 Julia Allison, Perez Hilton, iJustine, Michelle Phan, Chiara Ferragni. But the real question is who shapes decisions today.
Command-and-control is out. Shared decision-making, flexible hours, real autonomy are in. The companies attracting and keeping the best talent are changing how leadership actually works — not writing new mission statements. Evolution or revolution depends on the organization, but the direction is consistent.
Seven red flags that signal a sub-standard digital marketer. Fake SEO, fake AI agencies, vanity metrics, reporting fraud, outsourcing scams, strategy-deck-as-deliverable. The evaluation discipline.
MONA Creative, founded in 2015 by Ilana Alperstein and Eva Karagiorgas, is a marketing and PR agency built on food, hospitality, and lifestyle brands.
Link building is one piece of digital PR. A well-run program also delivers social engagement, credibility, new audiences at earned cost, and Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The 2026 lens on what digital PR really does.
Magrino is a New York-based PR and integrated communications firm founded in 1992 by Susan Magrino. Anchored in food, wine, spirits, travel, hospitality, and lifestyle consumer — the taste-maker categories where editorial relationships, critic access, and long-cycle brand building decide market outcomes.
Wieden+Kennedy is the canonical independent creative agency of the modern era. Founded 1982 in Portland, built the campaigns that defined modern brand marketing — Nike "Just Do It," Old Spice, ESPN, Honda "The Cog." The 43-year Nike relationship demonstrates what selecting an agency actually looks like.
Time's 2019 Person of the Year choice was a masterclass in engineered controversy — polarized audiences, dominated two news cycles, and forced a legacy brand back into cultural relevance. Here's how it worked.
P&G's Marc Pritchard, on continuing the efficiency program after $1 billion in agency-fee and production cost savings, the in-housing of Secret, and the case for reach over excess frequency in media.
Storytelling is one of the most-discussed and most-misunderstood disciplines in modern public relations. Disney is the canonical case in operating storytelling as a corporate function at scale across decades. The six structural elements that distinguish Disney's storytelling operation and what brand and PR teams across the broader category should be taking from the case.
Talent Resources and 5WPR lead the 2026 ranking of the strongest global influencer marketing agencies, followed by IMA, Viral Nation, Sway Group, Carusele, Cloutboost, Digital Visitor, Obviously, HireInfluence, and IZEA.
The 15 types of digital marketing in 2026 — SEO, GEO, content, social, influencer, email, affiliate, paid, display, video, podcast, mobile, community, event, partnership. Cost, ROI, and AI disruption for each channel.
Nike announced earlier this month that it is ending its two-year direct-selling pilot with Amazon — one of the most consequential distribution strategy moves in recent athletic apparel history. The exit comes weeks after the announcement of John Donahoe as incoming CEO. What the move actually means, what risks Nike is taking, and what the broader category should be watching.
Only 1 in 10 small businesses gets a loan from its own bank, per the SBA. FundKite approves $100K to $2M in hours. Alex Shvarts on the Main Street capital gap.
Lion & Lamb Communications is proudly celebrating 15 years of success serving industries that cater and appeal to people's lifestyle, health and leisure times.
The idea of measurable goals in marketing is hardly a foreign one.
Factory PR is the New York and Los Angeles consumer communications agency founded in 2001 by Mark Silver. CEO Mark Silver. Managing Partner Rose Swarbrick. Clients include IKEA, Ray-Ban, Tinder, OnlyFans, Loop Earplugs, and Henry Rose. Full agency profile.
Nike — $51.4B revenue, 400M+ app members, Just Do It at 38 years. The five layers of the brand, the AI visibility gap in running, the Elliott Hill reset, and the full EPR Nike cluster index.
Davis & Gilbert is the New York law firm that advises the U.S. PR industry on the commercial and legal architecture that runs it. Its annual PR Industry Trends Report — running since 2009 — is the canonical confidential benchmark of independent PR firm revenue, hiring, M&A, and service mix.
Agencies keep clients from moving work in-house by fixing the account-ownership gap that drives the decision, not by arguing against the trend.
Top influencer marketing agencies operate against three disciplines — sustained partnerships, measurement infrastructure, and compliance. The reference for brands.
BAM (BAM Communications) is a San Diego-headquartered venture-backed technology PR agency founded 2008 by Beck Bamberger. ~35 employees across 14 states. Acquired 80% by LLYC in March 2023; Bamberger repurchased majority back in late 2024 — now founder-owned again. Specialties: AI, SaaS, fintech, healthtech, edtech, agtech.
Bayer moved its digital media buying in-house across 2018-2020, saving tens of millions and redirecting the dollars into digital execution. The cost story ran in the trade press. The control story mattered more. The account, the broader in-housing pattern, and the hybrid model that settled around it.
