
Facebook, Bras, and Coloured Water: Two Campaigns That Defined a Marketing Moment
The bra colour meme, Vitaminwater Connect, and Pepsi Refresh — three January 2010 Facebook campaigns and what the PR function should take from them.
Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.

The bra colour meme, Vitaminwater Connect, and Pepsi Refresh — three January 2010 Facebook campaigns and what the PR function should take from them.

A recent study shows that ideal beauty can be a matter of millimeters when it comes to facial symmetry and features.

In December 2009, Facebook added relationship anniversaries to user profiles — one of dozens of small voluntary-disclosure features that, in aggregate, built the most valuable identity-and-relationship dataset ever assembled. The pattern that defined consumer-platform data accumulation.

Meta operates the most fully documented platform-privacy arc in the technology industry — the 2011 FTC consent decree, Cambridge Analytica, the $5B FTC fine, Frances Haugen, the €1.2B Irish DPC fine. The complete operating record.

EPR's canonical General Mills pillar — the 100+ brand portfolio (Cheerios, Wheaties, Lucky Charms, Pillsbury, Yoplait, Blue Buffalo), the iconic campaigns (Wheaties Breakfast of Champions, Cheerios heart-health, Bring Back the Bees), the crisis architecture, the sustainability discipline.

In December 2009, Facebook rolled out a privacy-settings overhaul that made user data public by default. The episode established the pattern for every subsequent platform-privacy cycle — and the fight that has continued in different forums ever since.

Twitter became the real-time influence layer of the internet — where breaking news lands first, where founders move markets, where political reputations are made and ended. Elon Musk's $44B acquisition reset the economics. The function persists. The canonical EPR Twitter/X hub on the Platform Authority Graph.

Yesterday we classified the best of the best in the following categories: News (General), Business and Finance, PR News, PR Blogs and Social Media. Today we'll focus on: PR Corporate Sites, PR Newsletters, PR distribution, PR Software and Communication miscellaneous.

Ogilvy Public Relations is the global PR practice of Ogilvy, the WPP-owned creative network founded by David Ogilvy in 1948. Led globally by Julianna Richter since 2020. Ogilvy PR operates as one of five business units inside a network spanning 120+ offices in 90+ countries.

The 2009 BusinessWeek "social media snake oil" warning, what it got right, how social media marketing matured, and why the same pattern recurs with every new marketing channel.