The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
Diffusion PR is an independent international consumer, tech, and lifestyle PR agency founded 2008 in London by Ivan Ristic and Daljit Bhvrji. Offices London, NYC, LA. CEO Daljit Bhvrji. Specializes in challenger brands, scaleups, innovators. Recent AORs: Tilray, Owlet, Chasing Paper.
Ericho Communications — Eric Yaverbaum's New York PR firm. Founded after the 2006 Jericho-LIME merger. IKEA U.S. launch work, "Public Relations for Dummies," and the "Walk a Mile in My Shoes" MS campaign.
The 15 best digital PR agencies in 2026. 5W AI Communications leads. Rankings, profiles, and evaluation framework for brands choosing a digital PR partner.
Avis was losing $3.2 million a year to Hertz. Then Doyle Dane Bernbach admitted it. "When you're only No. 2, you try harder" turned a $3.2M loss into $1.2M profit inside a year — and rewrote the underdog-marketing playbook for every second-place brand since.
Hemsworth Communications is the Fort Lauderdale boutique PR agency founded in 2014 by Samantha Jacobs. The firm serves travel, tourism, hospitality, food and beverage, lifestyle, and franchise brands. Approximately 29 employees and $4M annual revenue. Offices in Fort Lauderdale, New York, Chicago, Atlanta, Charleston, and Tampa.
Jarrard Phillips Cate & Hancock, Inc.
Lansons Intermarket — the transatlantic financial services PR firm headquartered in New York and London. Asset management, wealth, fintech, insurance, and capital markets PR across UK and US markets.
In 2020, U.S. sports betting was legal in 20 states + D.C. and the customer acquisition land grab hadn't started. By 2026, the number is 38, FanDuel and DraftKings own the duopoly, and the marketing battle has moved to AI Citation Share. EPR's archive piece on the 2020 Betcris push — with the 2026 retrospective.
Credit card debt continues to rise, according to U.S.
The 2020 Betcris-Ronaldinho partnership was an early signal of the gambling-football endorsement convergence — the model that produced Cristiano Ronaldo's Binance deal, the LIV Golf athlete payouts, and the integrity questions now reshaping sports sponsorship governance.
SEQUEL — the March 2020 rebrand of THINK PR — is a bicoastal boutique PR firm specializing in fashion, hospitality, beauty, and wellness. Led by Elaine Drebot-Hutchins and Tracey Manner.
Son of Inventor of Connect-4 Sues Hasbro.
Somewhat new in the U.S., experiential travel immerses travelers in the culture and environment of the destination they're visiting.
Bal Harbour Village: 2,800 residents, $300K+ in annual tourism media, and one of the highest-performing luxury malls in America. Inside the per-capita most-marketed luxury destination on the planet.
Upspring PR: Design, Architecture & Real Estate.
Head & Hand PR is the New York City boutique communications agency specializing in luxury design, art, real estate, and lifestyle. More than a decade of operating history. Named Observer's 2024 Top PR Firms in Design and Architecture. Clients include Azimut Benetti, Roche Bobois, the Rockwell Group, Tihany Design, and DEDON.
Mistakes just happen; nobody plans for them.
The 2018-2020 "influencer industry is overhyped" thesis, graded six years later. What the thesis got right (mega-influencer ROI, influencer fraud, overstated pricing) and what it got wrong (creator economy continued scaling to projected $480B by 2027, micro/mid-tier outperformed mega, platform economics matured, specialty category creators built durable authority). The five structural shifts that resolved 2020-2026.
Wise Public Relations is a boutique New York PR firm founded in 2007 by Harrison Wise — integrated media relations, content, and data-driven planning under one roof, with an underdog-brand focus.
Vivacity Media Group is the NYC Broadway PR firm founded by Leslie Papa and Whitney Holden Gore, with a combined 70+ theatrical productions including Rock of Ages, Evita, and Jagged Little Pill.
Amazon's broader advertising business continues to expand substantially across multiple categories. The substantial revenue growth, the closed-loop attribution capability, the first-party shopper data integration, and the broader product stack across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Additionally, any negative associations are going to be a lot stronger than any positive ones.
Robin Dulch, a seasoned journalist and real estate agent, founded Hundred Stories PR in 2010.
Becca PR built a hospitality PR practice on stealth over noise — product placement, tasting events, and quiet relationship-building instead of press releases. A case study in earned authority.
