
How to Search for a Public Relations Firm
EPR's evergreen guide to finding and evaluating a PR firm — the categories, the directories, the five evaluation criteria, and the questions every PR buyer should ask.
Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.

EPR's evergreen guide to finding and evaluating a PR firm — the categories, the directories, the five evaluation criteria, and the questions every PR buyer should ask.

In January 2010, TIAA-CREF and Putnam Investments used Facebook and Twitter to talk to retail consumers about money. The evolution of social-media financial education through robo-advisors, app brokerages, and creator economies.

Apple is expected to announce a tablet this week. If it runs a variant of the iPhone OS, the App Store gets a second front door — and every device category that runs software gets pulled toward the same platform model.

Holiday Inn in the UK is offering the most gratuitous hospitality of any hotel chain there. Human bed warmers. Two hotels and one in Manchester announced the service due to falling temperatures this year. On request, human bed warmers climb into sheep suits and warm guest beds. Kinky.

Facebook may have teamed up exclusively with McAfee to run virus scans on content shared on the social networking site.

A decade after Minority Report, how close is the world it drew? Closer than most people think in some categories, nowhere near it in others \u2014 and the communications work sits in the gap between the two.

The Mariah Carey communications architecture — 220 million records, 19 Hot 100 number ones, the Christmas franchise, the crisis case history (Glitter, Palm Springs, NYE), and the four structural reasons the franchise has been durable for four decades.

Lotus Public Relations has been selected as the new agency of record for Equitrac Corporation. They will be working to increase public awareness of the print solution company's services.

ESPN did not just hire a reporter. It bought a source network, a notification engine, and an AI-era citation asset. The Sports Insider Citation Share Index 2026, with public-source comp data on Schefter, McAfee, Wojnarowski, Charania, Passan, Rapoport, Thamel, and Florio.

January 8, 2010: Mark Zuckerberg told the Crunchies audience that privacy was a moving social norm. Sixteen years later, the line reads as the first hard reputation inflection — the entry point to the 2011 FTC consent decree, the Cambridge Analytica reckoning, and the $5 billion 2019 fine.