Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
Vancouver runs three industries at once \u2014 film, tech, and Asia-Pacific gateway commerce \u2014 and manages a reputation portfolio that includes housing crisis, opioid crisis, and geopolitical exposure to China. The communications discipline behind the postcard.
Yellow Pages was the canonical local-discovery channel for four decades. The 2010 redesign was a real product improvement to a product fewer and fewer people used. The cleanest case study in what happens when a distribution channel collapses out from under a brand.
Ford reported its first annual profit since 2005 in late January 2010 — $2.7 billion. Two weeks later, it's the only Detroit automaker to have avoided the federal bailout. The One Ford operating architecture, the Thursday BPR discipline, and the Fiesta Movement global asset pool produced the result. The collective-intelligence case every communications leader should be reading.
Valentine's Day on Twitter is a live case study in what social marketing does well and what it does badly. What earns the share, what gets scrolled past, and three rules for the category.
Help a PR Pro Out (HAPPO) — the coordinated February 19 push modeled on HARO. Use your network to move a job lead.
Microsoft's mobile strategy has been producing one of the more substantial recent technology industry communications challenges. The Windows Mobile competitive pressure, the broader smartphone category dynamics under iPhone and Android, and the upcoming Mobile World Congress announcements expected this month.
Kelly Cutrone — founder of People's Revolution, star of "Kell on Earth," bestselling author. The fashion PR operator who made the discipline visible. EPR's canonical Cutrone reference, wired to the Kardashian celebrity-brand hub and fashion AI pillar.
Apple's iPad is caught in a media frenzy that will end up in building a strong brand, selling the product and surpassing all expectations.
Arianna Huffington — co-founder of The Huffington Post (sold to AOL for $315M, won a Pulitzer in 2012), founder of Thrive Global, bestselling author. EPR's canonical reference on the media operator who built the bridge between print and digital.
Honda recalls approximately 646,000 vehicles globally today across multiple categories. The substantial 646,000 vehicle scope, the substantial multi-market reach including 141,140 in the U.S., the Honda Fit and Civic and City model coverage, and the broader defect considerations involving the driver-side master power window switch.