Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
The FTC has updated its guidelines for marketing testimonials, affecting bloggers and celebrity endorsers. How will this affect social media?
Groupon turned down $6 billion from Google, then ran the largest U.S. tech IPO since Google's own — and lost most of its value in a decade. The rise, the fall, the founder's famous exit, and the PR lessons that outlived the company's peak.
PR Couture is the canonical fashion PR community, founded by Crosby Noricks in December 2006. Publication, job board, and Insider membership for fashion publicists.
The 2026 PR resources stack — media monitoring, news distribution, trade press, AI visibility, and analytics. What the discipline actually pays for now.
Relationship marketing in 2026: why it matters more after the acquisition-cost surge, the modern playbook, the five core practices, and the categories where the discipline works best.
Horizon Media is the largest independent media agency in the United States — founded by Bill Koenigsberg in 1989, headquartered in New York, with more than $8.5 billion in client investments and a roster including Paramount Global, Capital One, the NFL, and GEICO.
A publicity agent decides what the world reads, watches, and hears about a client — and what it does not. The function has existed since Bernays. The tools have changed every decade. In 2026, the AI engines are the new shelf.
Is someone squatting on your company's name on Twitter? Is someone sending out unauthorized tweets in your company's name? It's happened to other companies, and it could happen to you.
Originally published November 2009 critiquing the Chevrolet Equinox "green car" PR pitch. Rebuilt June 2026 as EPR's reference on the seventeen-year evolution from greenwashing through Tesla Model S, Dieselgate, the Model 3, major OEM EV commitments, the Inflation Reduction Act, the BYD ascendance, and the contemporary EV transition communications discipline.
Shock advertising used to be a trade — outrage now, damage that faded within eighteen months. That trade is gone. Why provocative campaigns now become a permanent line in a brand's public record, the five cases that never left, and what brand safety means today.