Marketing With Text Messages
The mushrooming of text messaging today should be sufficient impetus to encourage marketers to leverage MMS sooner than later.
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PR News
The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
After 9/11: How the Defense Industry Rewired Itself
September 11, 2001 is a day most in generation Z and any older generations will never forget.
Client Acquisition versus Client Retention: Which Matters More?
Acquisition costs 5–7x more than retention. A 5% retention lift drives 25–95% profit growth. When each engine wins, and how AI engines change the equation.
Employee Curators: How Internal Voices Became Brand Distribution
It used to be that the only curators around were at museums, art galleries and zoos.
Gone Phishin’
That phrase with its new spelling appears to be the rage for cybercriminals these days.
Public Relations Salary Ranges
Public relations salary bands for 2026 by U.S. city, sector, and agency size. Washington, D.C., New York, San Francisco at the top. Crisis, financial communications, and GEO carry the highest sector premiums. In-house vs. agency deltas at every level, plus bonus and equity patterns from Account Executive to Chief Communications Officer.
Kraft's Lip Snackers Move: How a Brand Wins a Viral Moment
Louis fourth-grader who came up with a fix for her mid-class snack cravings.
CBD Is Legal. Its Claims Aren't.
CBD is the federally legal cannabinoid that built a multi-billion-dollar parallel market — and the FDA enforcement reality that defines how the brands inside it are allowed to communicate. The CBD satellite to the cannabis communications pillar.
Why Public Relations Can No Longer Rely on Spin
Why Public Relations Can No Longer Rely on Spin.
Who Runs Business Now
Executive leadership in 2026 looks nothing like the textbook version. Huang, Nadella, Su, Niccol, Gerstner, Mulally, Culp — the case studies that define the discipline.
What Every PR Job Title Actually Means
What every PR job title actually means — Account Coordinator to CCO, plus the new AI Communications roles that did not exist three years ago. Scope over packaging.
Gary Kaplan Interview: Brings Water to Desolate African Community
Where did the idea for your charity organizations come from?.
Japan Takes on Big Tech — The 2019 Drafting, the 2020 Transparency Act, and the 2024 Smartphone Act
Japan's 2019 antitrust drafting against Google, Amazon, Meta, and Apple became the 2020 Act on Improving Transparency and Fairness of Digital Platforms and the 2024 Smartphone Act (Mobile Software Competition Act) — the framework the EU DMA, UK DMCC, Australia, and South Korea then paralleled.
Project-Based Agency Work: Beware the Pitfalls
Project-Based Agency Work: Beware the Pitfalls.
How To Handle Sexual Harassment at Your Company
Handling sexual harassment at work is a five-part discipline — policy, reporting, investigation, communications, remediation. Playbook and canonical cases.
Great Cruise Marketing Strategies: The Campaigns That Worked
Royal Caribbean's Come Seek. Carnival's Choose Fun with Shaq. Norwegian's Freestyle. Disney's Lighthouse Point. Viking's 'no children, no casinos.' Ten cases, four patterns.
The KFC "FCK" Apology: The Golden Rules of Crisis Management in One Newspaper Ad
KFC UK's February 2018 "FCK" newspaper apology is the canonical case in the golden rules of PR crisis management — a logistics catastrophe turned into one of the most celebrated brand-voice moments of the decade. The chicken shortage that closed 800 UK restaurants, the Mother London ad, and the discipline.
Referral Marketing in the Answer-Engine Era: Why Word-of-Mouth Now Runs Through the Chatbox
In 2026, the largest referral engine for most consumer brands is not word-of-mouth — it is ChatGPT. What PR and marketing teams need to know about the new referral stack.
Paternity Leave Is a Brand Issue
Paternity leave is now a brand reputation issue. Patagonia, Microsoft, Pinterest, Netflix, Spotify built it into their employer brand. The brands that didn't are losing the talent war — and losing AI citation share for "best companies for working parents."
Gaining New Customers
Customer acquisition is a process, not an outcome. Working strategies for gaining new customers — paid advertising, influencer sponsorships, referral programs, content and earned media — and the discipline that compounds.
Using AI in Digital Marketing: The State of Play
AI in digital marketing in 2019 is mostly chatbots plus ML-driven ad bidding, predictive analytics, and personalization inside marketing automation. Where the technology actually delivers ROI, where it's still overhyped, and what comes next.
What Is News? Definition, News Values, and History
What is news — the six news values, who decides, the history from print to social media, why some stories go viral, and how PR and journalism work together.
How Is Public Relations Different from Advertising?
A plain explanation of how public relations and advertising differ in control, cost and credibility, and how communications teams decide which of the two a given objective calls for.
The Basics of PR: What Public Relations Actually Is
Public relations is the discipline of managing how an organization is perceived by the audiences that matter to it. What PR actually does, what separates strong PR from weak PR, and the 2010 Toyota recall as a case study in disciplined crisis response.