PR, AI & Communications News
The Free Playbook: From Gillette to ChatGPT
From King Gillette's 1903 razor to ChatGPT's 2022 launch, free has been brand infrastructure for 122 years — the playbook from Dropbox to SKIMS to Tesla to the Vatican.
Category
PR, AI & Communications News
Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
PR, AI & Communications News
You Can Rent Reach. You Can't Rent Trust.
Paying a stranger to post your message was a questionable idea in 2009. It's a bigger business and the same questionable idea in 2026. Why you can rent reach but never rent trust — the FTC disclosure reality, and what actually moves customers.
PR, AI & Communications News
STIR Communications: Profile of an Independent Boutique
STIR-Communications will be working as the public relations agency of record for the Polish cosmetics company, INGLOT Cosmetics. STIR will be helping the company with its public relations, including brand recognition.
PR, AI & Communications News
Should You Hire an Editor to Review Your Copy?
Every piece of communications work benefits from a second set of eyes. Why editors still matter — accuracy, clarity, and the structural judgment that catches errors before they become the story.
PR, AI & Communications News
Facebook PR: 15 Years of Brand Campaigns, Crises and Communications Lessons
Fifteen years of brand campaigns and crises on Facebook produced more case studies than any other platform. Brand pages, paid acquisition, comment-layer crisis communications, Group strategy, and the lessons that carry into AI Communications. Satellite to the Facebook and Meta hub.
PR, AI & Communications News
Walmart Caskets: The 2009 Entry Into the Funeral Services Category
Walmart entered the casket business this month — quietly, online only, with twenty caskets priced between $999 and $3,200, roughly a third of comparable funeral home pricing. The FTC Funeral Rule of 1984 made it legal. Costco entered in 2004. Walmart's October launch is the larger, louder, more sustained challenge. What the broader funeral services category should be watching.
PR, AI & Communications News
Duke University — Communications, Fuqua School of Business, and Sanford Public Policy
Duke University trains the executives PR practitioners work for — through the Fuqua School of Business (top-ten MBA) and the Sanford School of Public Policy. Duke's relevance to communications education runs through these adjacent pathways rather than a dedicated PR major.
PR, AI & Communications News
Madonna Passes the Torch to Lady Gaga on SNL: The 2009 Generational Handoff
The October 2009 SNL skit that staged the most efficient generational handoff in modern pop PR — and made it look like a fight. Madonna did not attack Lady Gaga. She handed her the brand.
PR, AI & Communications News
Breast Cancer and PR: Why Celebrity Drug Addictions Get More Press Than Disease
Why is breast cancer less important than a celebrity drug overdose? Could it be that we're too sensitive to something that could possibly affect us? Take a look at some of the female celebrities that have fought breast cancer and beat it.
PR, AI & Communications News
From Banning Social Networking to Governing It: The Seventeen-Year Workplace Evolution
Originally published October 2009 on the Robert Half Technology survey showing 54% of large companies prohibited workplace social networking. Rebuilt June 2026 as EPR's reference on the seventeen-year evolution from prohibition to sophisticated employee social media governance — and what the trajectory teaches about contemporary AI integration governance.