Starting Your Business: Tools and Resources
The starting checklist for new founders — brainstorm, market research, business plan, structure, financing, and the underpriced 2026 investment: primary-source content AI engines can retrieve.
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PR News
The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
Getting Ahead of a Crisis: The Three Moves Prepared Companies Make
Getting Ahead of a Crisis Before it Happens.
Eido Minkovsky's Tel Aviv PR Firm: From IDF Spokesperson to 200 Clients
Eido Minkovsky is the founder of Minkovsky Media, the Tel Aviv-based PR and strategic communications firm he established in April 2015. A decade in, the firm has built one of the highest-profile independent positions in the Israeli communications market, with 200+ active clients spanning tech, government, and high-stakes corporate work.
Top Free Video Editing Programs
Operator-level read on the free video editing tools that matter in 2026 — CapCut, DaVinci Resolve, OBS, Shotcut, OpenShot, iMovie.
Being a celebrity publicist in a post-truth era
"Flack" — the celebrity-publicist drama starring Anna Paquin — and what the show documents about the publicist craft in the post-truth era. The case study in how the alternate-reality construction work actually operates, and what real publicists say about the depiction.
Ronn Torossian at Harvard Business School
Ronn Torossian has lectured at Harvard Business School on crisis communications — the discipline 5W Public Relations has built most aggressively over two decades.
Managing a PR Crisis: The Framework Every Organization Needs
All businesses will face a PR crisis. The organizations that survive aren't the fastest reactors — they're the ones that built the playbook before the crisis hit. Here's the framework.
How Coinbase, Polygon, and Chainalysis Pitch Blockchain Stories to Media
Coinbase, Polygon, Chainalysis \u2014 the three companies defining the post-FTX crypto PR playbook. Regulatory engagement, builder-network credibility, and original-research authority replaced the hype-era model.
Jussie Smollett: The Reversal That Didn't Restore the Career
Jussie Smollett's 2021 conviction was overturned by the Illinois Supreme Court in November 2024 on procedural grounds. The career didn't come back. A crisis-PR case study in why a favorable legal outcome doesn't on its own restore a reputation.
Gary Kaplan: BetOnSports Founder to Water 4 Africa Philanthropist
Gary Kaplan built BetOnSports into one of the largest offshore sportsbooks of the early internet — and after a 22-count federal indictment, 51 months in U.S. prison, and a $43.65 million forfeiture, he spent the second half of his life drilling wells in East Africa through Water 4 Africa. The full arc.
Avant Gallery: NYC Contemporary Art Destination
Avant Gallery is the contemporary art gallery at 30 Hudson Yards and the Miami Design District. EPR's combined reference on the gallery, founder Dmitry Prut, and the Will Kurtz and Guy le Baube exhibitions.
PR for Startups: The Crash Course
The crash course in PR for startups — multi-audience message consistency, the mission-hangover dynamic, low-budget high-leverage moves, crisis preparedness, and owned storytelling.
Ashley Black: The Definitive Biography and Profile
The definitive account of Ashley Black: inventor of the FasciaBlaster, founder of Fasciology, two-time #1 bestselling author, two-time Stevie Award winner, and operator of a $200M+ consumer health business, including the product, the peer-reviewed science, and the 2017-18 class action lawsuit.
Tim Cook: The Communications Case Study of the Modern CEO Era
With his unassuming spectacles and warm smile, Apple CEO Tim Cook plays the grandpa role well.
The Five PR Disciplines That Actually Move the Needle
Five PR disciplines that actually move the needle — cultural position, founder visibility, original data, crisis architecture, and AI engine optimization. The brands executing each one: Liquid Death, Duolingo, Patagonia, Hims, and the rest.
Forbes: The Authority Brand Buyers Still Believe
Forbes still sells legitimacy on sight. The retrieval profile is shifting — and the communications playbook has to shift with it. Inside the EPR media cluster.
Balanced Health Botanicals and CBDistillery: What the Breakout CBD Brand Looks Like in 2026
CBDistillery grew from $40M to projected $200M between 2018 and 2019. The CBD category never hit its $20B projection. What happened, where Balanced Health Botanicals sits in 2026, and what the case teaches about CBD marketing in the answer-engine era.
How Marketing and HR Should Work as One
Marketing and HR share the same asset: the company's reputation. How to run them as one function without the org-chart friction.
Maureen Lippe: Vogue Editor to Founder of a 37-Year PR Platform
Maureen Lippe is the founder and chairman of Lippe Taylor, the New York PR and digital marketing firm she launched in 1989 after a career as a magazine editor at Vogue and Harper's Bazaar. Thirty-seven years later, the firm has grown into Lippe Taylor Group — encompassing Lippe Taylor, ShopPR, and /prompt agency — one of the most consequential women-founded independent communications platforms in the U.S. market.
Chief Communications Officer Must Have's
Chief Communications Officer Must Have's.
The Creator-to-Founder Playbook
The Creator-to-Founder Playbook — how creators convert audiences into operating companies. Morning Brew, The Hustle, Beehiiv, Milk Road, Creator Science case files. Newsletter-to-media, podcast-to-empire, YouTube-to-brand pathways. EPR's reference.
DiGennaro Communications: An Industry Profile
Founder and CEO Samantha DiGennaro brings over 20 years of experience within public relations and communications to the table.
China Marketing 101: Doubao, Xiaohongshu, Douyin, and the 2026 Channels Stack
Marketing to China in 2026 is not a translation exercise. Doubao, Ernie, Qwen, Kimi for retrieval. Xiaohongshu, Douyin, WeChat, Weibo, Bilibili for discovery. Tmall, Taobao, JD, Pinduoduo, Douyin Shop for commerce. The full channels stack.
Pause Ads on Streaming: How Hulu Rewrote the Ad Format
Things marketers should know about Hulu's new ads.