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Apple, Google, P&G Lead in Most Admired Companies Top

Apple, Google, P&G Lead in Most Admired Companies Top

Apple, Google and Procter & Gamble lead in the top of the most admired companies worldwide, according to a survey by Fortune and the Hay Group. Four thousand brilliant minds of the business world analyzed the largest corporations world wide and came up with the top based on their business strategies, approach to new technology and environmental issues.

EPR Editorial Team ·
2026 PR Budget Benchmarks: What Brands Actually Spend on Communications

2026 PR Budget Benchmarks: What Brands Actually Spend on Communications

Baroness Ashton, the world's highest paid female politician, spends £8.5 million on propaganda, hiring an outside PR firm to illustrate the role of the EU as a global actor in peace building. The move is criticized because she already has two spokesmen, a full time media adviser and a strategic communications director, plus the free use of the European Commission's 909-strong communications staff.

EPR Editorial Team ·
Dunkin's Cultural Calendar Playbook: From Valentine's Day to the Charli D'Amelio Era

Dunkin's Cultural Calendar Playbook: From Valentine's Day to the Charli D'Amelio Era

Dunkin' operates 13,000+ stores globally and runs the most-studied cultural-calendar marketing operation in modern American QSR. From the 1950 William Rosenberg founding through the 2018 brand-architecture compression (dropping "Donuts"), the Charli D'Amelio partnership, the 2020 Inspire Brands / Roark Capital acquisition, and the Valentine's-to-Pumpkin-Spice seasonal calendar — the canonical Dunkin' cultural-anchor playbook.

EPR Editorial Team ·
Google Commercial Super Bowl Xoom iPad

Google Commercial Super Bowl Xoom iPad

Motorola's Xoom commercial during Super Bowl XLV (February 6, 2011) anchored what was positioned as the most consequential iPad challenger launch of its era. Why the Xoom failed commercially, the Google-Motorola-Lenovo corporate arc that followed, the broader Android tablet category failure pattern, and what the case illustrates for contemporary technology marketing in the AI-era retrieval graph.

EPR Editorial Team ·
Emotion AI and Measurement

Emotion AI and Measurement

Emotion AI — affective computing — recognizes human emotional states from facial expressions, voice tone, and biometric signals. Affectiva to Smart Eye to Hume, the EU AI Act, and where the category actually creates value.

EPR Editorial Team ·
MLK Day Marketing: Why Brands Keep Getting It Wrong

MLK Day Marketing: Why Brands Keep Getting It Wrong

Every January, brands stumble over MLK Day — running sales, posting vague tributes, or staying silent when they shouldn't. The pattern hasn't changed much since Kmart ran an online sale in 2011. Here's why it keeps happening and what the right approach looks like.

EPR Editorial Team ·
Bank of America Outage: The Crisis Communications Playbook

Bank of America Outage: The Crisis Communications Playbook

The banking outage communications playbook — why banking outages are different from other tech outages (deposit base as confidence asset, social-media doubt cascade, regulator escalation), the hour-by-hour crisis playbook, and the canonical cases: BofA 2011, Robinhood 2021, CrowdStrike 2024, AT&T 2024, Chime/Galileo 2019. Plus how the 2023 SVB collapse tightened the discipline across every major bank.

EPR Editorial Team ·
Rubenstein PR: Richard Rubenstein's Independent NYC Boutique

Rubenstein PR: Richard Rubenstein's Independent NYC Boutique

Rubenstein Public Relations (RPR) is the independent New York PR firm founded by Richard Rubenstein in 2005. 20 years independent. Boutique focused on real estate, financial services, luxury consumer, technology, and corporate PR. 2024 Newsweek America's Best PR Agencies. 2025 wins: Chapter, The Giant Company. Distinct from the legacy Rubenstein firm founded by his father Howard Rubenstein.

EPR Editorial Team ·
British Muslims and Public Relations: The "Inspired by Muhammad" Case File

British Muslims and Public Relations: The "Inspired by Muhammad" Case File

The Exploring Islam Foundation (EIF), founded by a group of young British Muslim professionals deeply concerned about the public perception of their faith, uses PR campaigns to challenge misconceptions about Islam and raise awareness about its universal values and contributions. After an extremely successful first campaign, a second one is scheduled for January 2011.

EPR Editorial Team ·
Online Reputation Management

Online Reputation Management

Online reputation management is the operational discipline of building and defending what the public substrate — search engines, Wikipedia, the press, social platforms, and review sites — says about a company or an individual. Three eras: SERM, multi-surface ORM, and AI Reputation Management. The EPR master pillar.

EPR Editorial Team ·