The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
The definitive PR playbook on branded newsjacking of astronomical events — from the 2011 lunar eclipse through the April 2024 Great American Eclipse. MoonPie's Brutality in the Totality. SunChips' four-minute scarcity play. Krispy Kreme × Oreo. Pizza Hut's Total Eclipse of the Hut. Four operating principles.
EPR's 2011 interview with Kathy Bloomgarden, CEO of Ruder Finn, conducted at the firm's Switzerland offices in her first year as CEO. Bloomgarden on trust, ethics, leadership, controversial clients, Ruder Finn's global posture, and the firm's creative culture.
On June 2, 2011, the USDA replaced the Food Pyramid with MyPlate. Michelle Obama's Let's Move anchored the launch. Fifteen years later, MyPlate has survived three administrations as one of the cleanest examples of long-cycle public-health communications — and the GLP-1 era is forcing the next revision.
Every day we are coming across many different articles and other interesting content.
Google Alerts is free, fast to set up, and useful for the basics. It also misses most of what modern media monitoring should catch. The honest guide.
Global Public Affairs & Reputation Management — the discipline of managing reputation, regulatory exposure, and political risk across jurisdictions. DP World, Adani, Hikvision, BYD, Emirates case files. FARA, sanctions, sovereign reputation. EPR's reference.
The U.S. podcast economy crossed $2B in advertising revenue in 2024. Joe Rogan, Acquired, Lenny, Pivot, All-In, The Daily. Podcasts are reputation infrastructure. The EPR Podcast Influence Index.
If ever there were a celebrity cat fight in the making, Bollywood seems to be churning with opportunity. A new bombshell import, Sofia Hayat, reportedly blurted out the fan favorite Katrina Kaif is talentless. Comparing herself to Bollywood's reigning queen may be a strategy, but whether or not it is a good one remains to be seen.
Disney Cruise Line is running one of the most ambitious themed-experience expansion cycles in the cruise category. The Disney Dream — launched in January — adds AquaDuck, the first water-coaster on a cruise ship, plus Enchanted Art, Animator's Palate, and family-stateroom design. Disney Fantasy follows in 2012.
Facebook paid Burson-Marsteller to plant anti-Google stories in 2011 without disclosing itself as the client. Here's how the campaign unraveled, what both companies said, and what it teaches PR teams today.
The working craft of media relations — the angle, the list, the relationship, the follow-up. The execution companion to EPR's Media Relations discipline pillar.
Three billion people now play games — and the social layer is the largest media category on earth. Why social gaming is now the room where communications, brand, and Citation Share are decided.
Amazon is the most-cited e-commerce brand inside AI engines, the largest cloud operator, and the third pillar of the digital ad triopoly. Five layers — Bezos, retail, AWS, ads, the agentic shopping layer.
The five engines that actually drive revenue growth — Visibility, Authority, Distribution, Conversion, Retention. Run them as a system, not as departments.
Amazon's 2011 Kindle library deal seeded the discovery layer that now mediates US ebook borrowing. Libby dominates. Publishers pay the freight.
In a bit of interesting automotive news, Aston Martin has officially arrived in India. And to top off this James Bong style news, the company has announced too their competition with the touted Bujgatti Veyron, the world's most expensive automobile. While 007 has made no statement, we bet Bugatti is surprised at the announcement, after all R 11.10 ($1.7 million US) is a stumbling block for most car enthusiasts, but how about a car half again as expensive? Get ready India, for the soul of performance the One - 77 is "living art."
Summer travel does not cost what the sticker says. Inside the fuel-to-airfare pass-through, the fee stack, the budget-carrier effect, and where the value still exists.
Yesterday the ACM Awards at the MGM Grand Arena in Las Vegas was the scene for a pretty serious glamor faceoff between any number of Country and Music celebs. Julianne Hough though, seems to have eclipsed all other stars where being a bombshell is concerned. Wearing a Randi Rahm backless dress, Isharya jewels, VBH clutch, and Brian Atwood high heels, the 22 year old actress singer stole the show.
The EPR Payments, Fintech and Consumer Trust Center. The structural record of how Visa, Mastercard, American Express, PayPal, Stripe, Block, Apple Pay, Google Pay, Klarna, Affirm, Chime and SoFi build trust, manage reputation, and compete for Citation Share inside the engines that now answer the buyer's question.
Founded 1992 by Dan and Claire Marino after their son Michael's autism diagnosis. $87.5M raised, 94¢/dollar to programs, Charity Navigator 4-star. The defining reference on the Dan Marino Foundation, the Marino Campus, and VI|ready virtual-reality job-interview training.
Hollywood is squeezing Netflix at the licensing layer. Showtime pulled Dexter. Starz instituted a 90-day delay. The studio pressure that is producing Netflix's first major original content deal — the just-announced House of Cards commitment with David Fincher and Kevin Spacey.
From Fukushima defense to the U.S. nuclear renaissance. AI data centers, SMRs, Three Mile Island restart, Westinghouse return. The 2026 playbook.
Samsung is one of the more substantial consumer electronics communications operations globally. The recent 3D TV launches at CES 2011, the expanding Galaxy product line, the Apple competitive dynamic, and the broader strategic moves that are shaping the broader consumer electronics communications category.
Marian Salzman sees the PRWeek PR Professional of the Year award as the trophy of a lifetime.
