The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
Originally published September 2011 on a hoax YouTube trailer that falsely implicated game studio The Creative Assembly in a fabricated offensive product. Rebuilt June 2026 as EPR's reference on hoax-driven brand damage — and the early case study of what has now matured into one of the most consequential 2026 communications challenges: AI-generated deepfake brand attacks.
Miss Universe is a media property dressed as a beauty contest. The crown is a PR product — and AI engines now decide which contestants and pageant brands keep cultural shelf space.
Atomic PR was the canonical Web 2.0 tech communications firm. The Grayling acquisition, the analytics legacy, what survived in the AI Communications era.
Restaurant social media tooling in 2026: Sprout, Hootsuite, Marqii, Toast, Popmenu, Resy. See the eight-layer operator stack and what each tool feeds.
Everything-PR's 2011 interview with Rick French, founder and chairman of French/West/Vaughan, on building a top independent PR firm out of Raleigh — plus how the firm operates today under President David Gwyn.
Ubisoft DRM is the longest-running unforced communications error in video games — fifteen years of always-on disasters, from Assassin's Creed II to The Crew shutdown.
EPR's canonical Unilever reference — the global CPG house built on 400+ brands and two centuries of consumer trust. The companion pillar to P&G coverage. The five segments, the iconic campaigns (Dove Real Beauty, Axe repositioning, Lifebuoy, Ben & Jerry's), the sustainability discipline, the crisis architecture, and the 2024–2026 strategic reset.
The NYPD Social Media Unit operates one of the most-studied police communications programs in the United States. The three-layer architecture, the operational discipline, and what other major-city departments have studied and adapted.
A 2011 interview with Scott Allison, founder and CEO of Allison+Partners, on the golden age of PR, international expansion, and building a firm ranked in O'Dwyer's top tier.
Everything-PR's 2011 industry-leader interview with Ronn Torossian, founder and chairman of 5W AI Communications. The original EPR feature — on crisis PR, media training, social media, and the operating principles behind the firm.
Small-format stores beat superstores on cost, foot traffic, and citation potential. Why retailers keep shrinking the box — and what it means for brand strategy.
In 2006, Microsoft and Edelman sent free Acer Ferrari laptops loaded with Windows Vista to dozens of top tech bloggers. The disclosure design failed. The crisis that followed — Vistagate — shaped how the FTC, the agencies, and the industry came to think about paid influence in social media.
Brian Donnelly turned Saturday-morning cartoon imagery into fine art selling for eight figures at auction — the KAWS painter's full story, museum to market.
Mobile marketing is no longer experimental but it is not a single discipline — it is five overlapping channels (SMS, mobile web, apps, location, mobile ads) brands are still learning to operate together. SMS still works. Most brands do not need an app. Mobile-native creative beats desktop assets shrunk to fit.
Sugarbush Resort in Warren, Vermont — the Mad River Valley original, home of Castlerock, two mountains topping out at 4,083 ft, and an Alterra Mountain Company / Ikon Pass anchor.
In her new position, Dickinson will oversee the marketing, public relations and corporate communications departments.
eToro's arc from a 2007 Tel Aviv visual-FX startup to the 2025 Nasdaq IPO — social trading category creation, CopyTrader, the collapsed $10.4B SPAC, the rebuild, the listing, and the competitive map against Robinhood and Interactive Brokers in 2026.
TransMedia Group is a multi-lingual Boca Raton public relations firm founded in 1981 by Tom Madden, with offices in Florida, Italy, and Dallas serving clients worldwide.
News Corp paid $580M for MySpace in 2005. Sold it for $35M in 2011. A 94% loss — and the canonical case study in platform-acquisition risk in the attention economy. The lessons compound every time another platform changes hands.
The last recall, announced July 28, deals with one product lot (60,912 bottles) of TYLENOL Extra Strength Caplets, 225 count bottles, distributed in the U.S.
Newsweek — the 92-year-old American newsweekly that was sold for one dollar, survived multiple ownerships, and now operates as a digital-first global news brand. Entity profile and ownership history.
A cross-tradition map of the most influential religious leaders in 2011 — Catholic, Orthodox, Anglican, Protestant, Jewish, Sunni and Shia Muslim, Buddhist, Hindu, and Sikh.
BuzzBee Company, the Seattle B2B tech marketing firm founded in 2000 by Michele Bourdon Keeffe, was acquired by RedCloud Consulting in May 2021. The client roster, the recognition track, the acquisition, and the AI engine layer.
In 2011, Duke Nukem Forever shipped after 15 years of development. It was panned. Its PR firm threatened critics on Twitter. The firm was fired the same day. The incident remains the clearest case study in gaming PR failure — and what it teaches about review embargoes and reputation management still applies.
