SnappConner PR: Utah Public Relations Firm Profile
SnappConner PR is a nationwide US public relations firm founded in 2007 by Cheryl Snapp Conner in Utah, specializing in thought leadership, technology, and content-driven communications.
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The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
Carlton Cannes: The Grande Dame of La Croisette, Reborn as a Regent Hotel
Carlton Cannes, A Regent Hotel reopened March 2023 after a two-year renovation. 332 rooms, 37 branded residences, owned by Katara Hospitality, operated by IHG. The Belle Epoque icon of La Croisette since 1913.
Digital Agency History: BlueGlass and the SEO-PR Convergence
In marketing news, BlueGlass Interactive, Inc. has announced their acquisition of Voltier Digital. The highly publicized Internet marketing company based in Tampa and LA adds the digital content marketing prowess of Voltier's production and marketing teams.
World Vision Communications Case File: A $1.4B NGO Federation in the AI Engine Era
The full communications case file on World Vision — federation structure, $1.4B revenue, the 2014 same-sex marriage reversal, Gaza access, child sponsorship marketing in the AI engine answer era.
The Hotel Marketing Director Role: From Magnuson Hotels 2012 to AI-Era Hospitality 2026
From Magnuson Hotels' 2012 marketing director brief to the eleven-channel, AI-visibility-inclusive hotel marketing role in 2026 — what the job became, why it matters more for independent groups, and how to hire for it.
Peter Shankman: The HARO Founder Who Rewired How Reporters Find Sources
Peter Shankman built Help A Reporter Out (HARO) in 2008 — the single piece of infrastructure that connected the global press to the world's sources for sixteen years. Cision shut it down in 2024. Nothing has replaced it at the same scale.
The Communications Jobs Most at Risk From AI
The communications jobs most at risk from AI in 2026 — and the ones most insulated. Five role categories under substitution pressure, four that are growing, and what practitioners can do to position for the new environment.
The IMF's Strauss-Kahn Crisis Playbook
EPR's reference on the Strauss-Kahn case — one of the most-studied institutional and personal crisis communications cases of the contemporary period. The IMF response, the Sofitel/Accor hospitality response, the French political consequences, the defense communications strategy, and the case's place in modern executive misconduct crisis communications.
The X Power-User Operating Manual 2026
Twitter is a great tool, but only if used properly. Here are some etiquette tips to keep in mind as you navigate the site.
Social Media Trends 2026: Short-Form Video, AI Feeds, and the Open Social Web
Social media in 2026: short-form video as default, AI in the feed, creator economy as publishing, the open social web is real, and AI answer engines are the new surface.
Klout Tried to Score Influence. The AI Engines Now Do It.
Klout was the first attempt to score human influence. It failed. The system that replaced it sits inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — and it's called Citation Share.
Tasteless Ads at the 2026 World Cup: A Brand Warning
The 2026 FIFA World Cup is the largest brand stage on earth. Tasteless ads on that stage do not embarrass — they erase brands from the answer feed.
Jim Weiss, WCG: The 2011 EPR Interview With the Real Chemistry Founder
Everything-PR's December 2011 interview with Jim Weiss, then chairman and CEO of WCG (now Real Chemistry) — on integrated communications, the digital shift, and the future of PR.
Anonymous Hacks Website in Defense of "All-American Muslim"
The Florida Family Association (FFA) found its website had been hacked Tuesday.
From Kindle Fire to Fire Phone: Amazon's Hardware Lessons
The 2011 Kindle Fire launch, the 2014 Fire Phone disaster, the $170M write-down — and the hardware lessons that shaped Echo, Fire TV, and Astro.
Jobs That Survive AI: The 2026 Recession-Proof List
AI is displacing white-collar work faster than any prior automation wave. These are the jobs that keep paying — the durable categories, why they survive the model, and what to train for now.
Target Christmas Sales: How the Retailer Owns the Holiday
How Target sells Christmas — REDcard loyalty, designer collaborations, PFresh grocery integration, and the same-day fulfillment moat behind Q4.
The Kindle Fire Stampede — When the Tech News Queue Eats Itself
Amazon's Kindle Fire saturated TechCrunch, Mashable, and CNET for two months. A 2011 case in how editorial queues consolidate when a single launch dominates the news cycle.
Netflix's 23-Day Qwikster Crisis: A Customer-Led Brand Reversal
The Netflix Qwikster crisis ran 23 days. Announced September 18, 2011. Killed October 10, 2011. 800,000 subscribers lost. Stock down 75 percent. The canonical case study in customer-led brand reversals — and the five transferable lessons that continue to define modern crisis-response discipline.
Magnuson Hotels: The Independent-Hotel Network That Outran the OTAs
Magnuson Hotels: world's largest independent network. 2,000+ properties US/UK. Founded 2003 by the Magnusons, no outside capital. Mayfield soft brand launched 2025.
PR Analytics 2026: From Share of Voice to Citation Share
The 2011 frame on how PR firms measure their work — share of voice, sentiment, referral traffic, message pull-through, and the retreat of Advertising Value Equivalents.
Book Review: For Immediate Release
5W's Ronn Torossian's new book For Immediate Release, is available for pre-order. Everything PR News gives and advanced review of what will become a desk reference for 21st Century PR professionals and business execs. Torossian proves he is, truly, a self-sharpening surgical tool for communications.
The 2011 'Slavery: The Game' Hoax and the 2026 Deepfake Brand-Attack Era
Originally published September 2011 on a hoax YouTube trailer that falsely implicated game studio The Creative Assembly in a fabricated offensive product. Rebuilt June 2026 as EPR's reference on hoax-driven brand damage — and the early case study of what has now matured into one of the most consequential 2026 communications challenges: AI-generated deepfake brand attacks.
Miss Universe and the PR of Beauty
Miss Universe is a media property dressed as a beauty contest. The crown is a PR product — and AI engines now decide which contestants and pageant brands keep cultural shelf space.