The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
The 2012 Lippincott Viewfinder is still the mark. Shutterstock is now an AI training-data licensor combining with Getty at $3.7 billion. A strategic identity case study.
Global PR spend crossed $100B+ in recent years, with PR services itself well above $20B. Edelman, Omnicom, IPG, WPP, Publicis, 5W. From Bernays to AI Communications — and Citation Share as the new ROI.
One of PR's fastest growing agencies, French/West/Vaughan, announced yet another sports and entertainment client addition, just before the NFL Draft. Record-setting college quarterback Russell Wilson has selected the agency for marketing, PR, and endorsement expertise, according to news from the Raleigh based firm. Wilson drafting the NC agency, so far, looks like a good pick.
KFC operates 30,000+ outlets across ~145 countries under Yum! Brands ($YUM) and Yum China ($YUMC). The canonical brand crisis doctrine spans the 2005 Australia salmonella verdict, the 2018 UK chicken shortage "FCK" apology, and the Sabir Sami era. Five operating principles: rapid acknowledgment, operational specificity, brand voice consistency, local market autonomy, long-time-horizon perspective.
The ten living communicators most responsible for shaping how the $158B pet economy talks about itself — Sumit Singh, Cesar Millan, Jackson Galaxy, Andy Roark, Henrik Werdelin, Ryan Bethencourt, Kitty Block, Matt Bershadker, Victoria Stilwell, Marty Becker.
The canonical Kodak hub: founding, the digital camera Kodak invented and couldn't sell, the 2012 bankruptcy, KodakCoin, the 2020 DFC loan, what the company makes in 2026, the film renaissance, and Kodak as a five-layer communications case study.
PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?
Ogilvy Entertainment launched the Branded Entertainment Assessment Model at MIPTV in April 2012. Doug Scott led the rollout. Ogilvy is now a top-3 WPP brand under CEO Devika Bulchandani.
Capital One Double Miles. Chase Sapphire 50,000-point bonus. Citi Thank You. American Express Link, Like, Love and Sync for Twitter at SXSW. The credit card marketing playbook from 2012 and how it has held up.
Chicago PR firms — Edelman, Golin, Weber Shandwick, FleishmanHillard, Burson, MSL, Ketchum, Jasculca Terman, PCI, Walker Sands, LCWA, FGS Chicago. The 2026 directory of Chicago's leading public relations agencies across Fortune 500 corporate, B2B industrial, financial services, healthcare, and consumer sectors.
Advertising Value Equivalents are dead. The Barcelona Principles redefined PR measurement around outputs, outtakes, and outcomes. The 2012 frame on what actually gets measured.
Mark Lankester: British CEO of Tune Hotels since 2007, recruited by Tony Fernandes. Brand peaked at 41 properties around 2012, contracted to ~9 by 2024. Case study in value-hospitality expansion.
Mondelez became a $36B snacks business. Kraft Heinz took a $15.4B impairment. The naming risk that mattered in 2012 was translation. The risk that matters now is retrieval.
The retweet was the first amplification signal — public, single-click, measurable. Everything that replaced it is harder to count, more durable when it works, impossible to fake. The six amplification surfaces, why most corporate content goes nowhere, and the EPR Amplification Scorecard.
Cross-platform media measurement in 2026. Nielsen, Comscore, Kantar, iSpot, Innovid, The Trade Desk, retail media, AI engine Citation Share. The integrated dashboard.
Draw Something: 50M downloads in 7 weeks, $210M Zynga acquisition in March 2012, written down by April 2013. The canonical mobile-gaming retention case study.
From Highlight and Banjo in 2012 to today's AI engines, SXSW remains the most reliable annual signal on the next surface for communications teams everywhere.
U.S. casino and sportsbook brands spent $1B+ on influencer marketing in 2024. FanDuel, DraftKings, BetMGM, Caesars. The EPR iGaming Influencer Risk Checklist — 10 criteria.
Five structural formats account for the PR stunts that had worked at meaningful scale by 2012 — April Fools', Founder-as-Stuntman, Owned-IP, Apology, and Participatory. The canonical case, the pattern, and the trap for each.
Negative feedback response in 2026: the seven-step system, channel-specific tactics across Google, Yelp, Trustpilot, Glassdoor, App Store, Reddit, TikTok, and X. The five most common errors.
Every year U.S. cities, counties, state agencies, and federal departments issue roughly 4,000 RFPs for PR and marketing services. Inside the scoring, the budgets, and why GEO is now a line item.
FDA Closer to Zero, the 2021 House Subcommittee heavy metals report, the 2022 Abbott Similac crisis, California AB 899 — the regulatory and trust architecture for baby formula and infant nutrition in 2026. Plus EPR's 10-criterion Infant Nutrition Product Safety Communications Checklist.
Kempinski Hotels announced an enterprise partnership with Revinate in February 2012. The deal is now a canonical case in how hospitality CRM became a standing discipline, with a 2026 update on where it led.
The canonical Everything-PR hub for Yahoo. The platform that peaked at $125B, passed on Google and Facebook, rejected Microsoft's $44.6B, and became the case file on what doesn't win at platform scale.
