RFP: Advertising and Production Agency Services – Tate County Economic Development Foundation

by EPR Staff · Published 2024-12-16 · Updated 2024-12-09

SENATOBIA MAIN STREET

REQUEST FOR PROPOSALS:

ADVERTISING AGENCY SERVICES

Tourism Industry Recovery, II

RFP Issued: December 3, 2024

Questions Due: 500 p.m. CDT on December 9, 2024

Proposals Due: 5:00 p.m. CDT on December 20, 2024

DELIVERY REQUIREMENTS

Please submit your responses in hard copy and electronic format.

Printed submissions must be marked “RFP: Advertising and Production Agency Services” and delivered to:

TATE COUNTY ECONOMIC DEVELOPMENT/SENATOBIA MAIN STREET

c/o Jamie Sowell

135 North Front STREET

Senatobia, MS 38668

Electronic submissions should be provided in PDF format and sent to jsowell@cityofsenatobiams.gov with the subject line: “RFP: Advertising and Production Agency Services.”

CONTACT

Jamie Sowell

jsowell@cityofsenatobiams.gov.

DESTINATION BACKGROUND & STATE OF ECONOMY

TATE COUNTY ECONOMIC DEVELOPMENT/SENATOBIA MAIN STREET is geographically located in the Northwest section of Mississippi. Its population is approximately 28,000. The COVID-19 pandemic created significant disruption to businesses in the hospitality sector including hotels, restaurants, and small businesses. Additionally, many tourism attractions experienced sharp declines in revenue and visitation.

SCOPE OF SERVICES

TATE COUNTY ECONOMIC DEVELOPMENT/SENATOBIA MAIN STREET wishes to employ an outside agency to produce an overall creative strategy spanning at least 24 months, including destination marketing and messaging; design and creation of various collateral pieces, both for use as print and digital; and integrated marketing activities, including digital marketing, social media strategies, traditional print, broadcast media and others relevant components.

The agency should recommend an overall media creation and placement strategy to clearly position Tate County to visitors as an affordable and attractive open destination for those who enjoy traveling, specifically in its top drive markets. It will be imperative to ensure this scope of services adheres to any changing public health guidelines and is conveyed in an informed manner. The selected agency’s responsibilities will include the below:

Update, digitally publish, and print destination guides, brochures, sales kits, and other relevant Tate County marketing materials
Create a portfolio of new marketing assets, including photos, videos, and testimonials, for use in promotional materials and sustainable travel campaign.
Create campaigns for niche visitor segments based on behavior and travel trends (road trips, girlfriend getaways, pet-friendly, etc.).
Create and promote “Stay & Play” packages.
Develop campaign to attract visitors to each of TATE COUNTY ECONOMIC DEVELOPMENT’s defined markets.
Execute digital, print, broadcast, and social media marketing campaigns through location and behavioral targeting.
Target potential visitors searching for TATE COUNTY ECONOMIC DEVELOPMENT/SENATOBIA MAIN STREET or a competing market through programmatic buys.
Create marketing materials for trade shows.
Update and/or add in-market signage/kiosks at main attractions and hotels.
Create and place billboard ads in key visitor markets.